Curated OER
Holes-Outdoor Adventure Camp
Students read the book and watch the movie, Holes. They create a brochure (containing specific information) that advertises Camp Green Lake as a newly refurbished outdoor adventure camp. They display the brochures for the rest of the...
Curated OER
Kidding Around In The 1980s
Students examine pop culture of the 1980s. In this historical time period lesson, students view a Smurfs cartoon from the 1980s and discuss its similarities and differences to cartoons today. Students work in groups to examine an...
Curated OER
The Age of Jackson
High schoolers study the image of Andrew Jackson. In this presidential history lesson students investigate the political image that was groomed by Jackson as they examine advertisements. High schoolers compose essays regarding the topic.
Media Smarts
Advertising All Around Us
Here is a set of advertising lessons, explore language, techniques, representation, and target audiences. Discuss the impact ads have on our daily lives. What do we see and how do they make us feel? Observe ads from around the world and...
Federal Trade Commission
Ad Creation
How would someone market a new cereal to space aliens? Using the third lesson from a four-part Admongo series on advertising, pupils learn about persuasive techniques companies use to convince consumers to purchase their products. As a...
Curated OER
Ad Creation
Learners create an advertisement. In this writing lesson, students discuss how to create an ad for a product. Learners write an ad for a cereal.
Curated OER
Targets
Learners evaluate advertisements for alcohol products. They watch a video, answer discussion questions, and create a collage using magazine alcohol ads with rewritten captions.
Curated OER
Buying on Credit
Young scholars determine how buying on credit adds to the total cost of an item by computing the interest. They find a major item advertised in a magazine and identify the price. Then they identify the rate of a credit card and calculate...
Curated OER
How Do You Choose Snacks and Other Foods?
Students discuss peer pressure pertaining to healthy eating decisions. In this personal health lesson, students identify reasons why they make poor eating decisions and how to ignore food temptations. Students complete the "Rate That...
Curated OER
Consumerism
Students examine the techniques that companies use to sell their products. In this consumerism lesson students create an ad for a company and create a handcrafted butterfly.
Curated OER
I'm Convinced!
Middle schoolers examine persuasive techniques used to sell products, and create and write an advertisement for peanut butter.
Curated OER
US Geography: The Midwest
Students investigate the geography and agricultural products of the Midwestern United States. In this US geography lesson plan, students watch and discuss a video that depicts the Midwest of the US as the breadbasket of the country. They...
Curated OER
U.S. Geography: The Midwest
Students research agricultural products of the Midwest. In this Midwest lesson, students watch a video about the geography of the Midwest, discuss how topographical features were formed and review the agricultural products the Midwest...
Curated OER
Conflict Diamonds
Young scholars examine how diamonds are portrayed in American culture. They identify the political and social implications of conflict diamonds and the locations of these diamonds in Africa. They evaluate the effectiveness of the...
Curated OER
Analyzing Folklore: Redwall
Brian Jacques’ novel Redwall provides the focus for a series of lessons involving the analysis of folklore. Adopting the persona of a character, groups write letters in the voice of their character, assemble a collage using Microsoft...
Curated OER
Lab Experiments in Nutrition
Looking for authentic hands-on nutritional experiments? High schoolers will perform experiments to test for the presence of vitamin C in several solutions as well as the effect of caffeine on Daphnia. They will also consider the...
Curated OER
Marketing to Teens: Parody Ads
High schoolers deconstruct advertising messages by analyzing parody ads and exploring the purpose of satire. Then they create their own parodies based on real ads discussed in class. A creative activity to extend any study of media,...
Curated OER
Full Circle Advertising: A Look at Teen Alcohol Use and Fetal Alcohol Syndrome
High schoolers analyze ads and learn about the effects of alcohol. Note that the PowerPoint mentioned in the procedure is not included, so you will need to prepare your own presentation. After the lecture, segue into fetal alcohol...
Curated OER
Pet Pellets
Students create and design advertising for a tempting new pet food! They create an imaginary pet food, analyze and identify types of propaganda and design packaging and advertising for the pet food.
Curated OER
The Art of Advertising
Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of...
Curated OER
The Impact of an Image
Participate in National Photo Month by creating newspapers with an emphasis on photography.
Carolina K-12
Propaganda, Spin and Soundbite Politics
It's all about the spin! In an introduction to propaganda techniques and soundbite politics, scholars first learn about common propaganda techniques before seeing them in action in the context of the 2016 election cycle. Activities...
Curated OER
Public Service Graphic Design
Twelfth graders create a billboard design (on the computer) to promote and increase awareness of a social problem. Students conduct research of public service issues that are of interest to them. They collect photos and images through...
Curated OER
Time Travel Advertisement
What makes an effective advertisement? Read the advertisement for the Time Machine 3000, and discuss the format and heading with your class. A short series of questions help middle schoolers analyze this advertisement before they write...