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Media Smarts
Advertising All Around Us
Here is a set of advertising lessons, explore language, techniques, representation, and target audiences. Discuss the impact ads have on our daily lives. What do we see and how do they make us feel? Observe ads from around the...
Federal Trade Commission
Ad Creation
How would someone market a new cereal to space aliens? Using the third lesson from a four-part Admongo series on advertising, pupils learn about persuasive techniques companies use to convince consumers to purchase their products. As a...
Curated OER
Ad Creation
Students create an advertisement. In this writing lesson, students discuss how to create an ad for a product. Students write an ad for a cereal.
Curated OER
Buying on Credit
Students determine how buying on credit adds to the total cost of an item by computing the interest. They find a major item advertised in a magazine and identify the price. Then they identify the rate of a credit card and calculate the...
Curated OER
How Do You Choose Snacks and Other Foods?
Young scholars discuss peer pressure pertaining to healthy eating decisions. In this personal health lesson, students identify reasons why they make poor eating decisions and how to ignore food temptations. Young scholars...
Curated OER
Consumerism
Students examine the techniques that companies use to sell their products. In this consumerism instructional activity students create an ad for a company and create a handcrafted butterfly.
Curated OER
I'm Convinced!
Students examine persuasive techniques used to sell products, and create and write an advertisement for peanut butter.
Curated OER
US Geography: The Midwest
Young scholars investigate the geography and agricultural products of the Midwestern United States. In this US geography instructional activity, students watch and discuss a video that depicts the Midwest of the US as the breadbasket of...
Curated OER
U.S. Geography: The Midwest
Students research agricultural products of the Midwest. In this Midwest lesson, students watch a video about the geography of the Midwest, discuss how topographical features were formed and review the agricultural products the Midwest...
Curated OER
Conflict Diamonds
Young scholars examine how diamonds are portrayed in American culture. They identify the political and social implications of conflict diamonds and the locations of these diamonds in Africa. They evaluate the effectiveness of the...
Curated OER
Analyzing Folklore: Redwall
Brian Jacques’ novel Redwall provides the focus for a series of lessons involving the analysis of folklore. Adopting the persona of a character, groups write letters in the voice of their character, assemble a collage using Microsoft...
Curated OER
Lab Experiments in Nutrition
Looking for authentic hands-on nutritional experiments? High schoolers will perform experiments to test for the presence of vitamin C in several solutions as well as the effect of caffeine on Daphnia. They will also consider the...
Curated OER
Marketing to Teens: Parody Ads
High schoolers deconstruct advertising messages by analyzing parody ads and exploring the purpose of satire. Then they create their own parodies based on real ads discussed in class. A creative activity to extend any study of media,...
Curated OER
Full Circle Advertising: A Look at Teen Alcohol Use and Fetal Alcohol Syndrome
High schoolers analyze ads and learn about the effects of alcohol. Note that the PowerPoint mentioned in the procedure is not included, so you will need to prepare your own presentation. After the lecture, segue into fetal alcohol...
Curated OER
The Art of Advertising
Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of...
Curated OER
The Impact of an Image
Participate in National Photo Month by creating newspapers with an emphasis on photography.
Carolina K-12
Propaganda, Spin and Soundbite Politics
It's all about the spin! In an introduction to propaganda techniques and soundbite politics, scholars first learn about common propaganda techniques before seeing them in action in the context of the 2016 election cycle. Activities...
Curated OER
Public Service Graphic Design
Twelfth graders create a billboard design (on the computer) to promote and increase awareness of a social problem. Students conduct research of public service issues that are of interest to them. They collect photos and images through...
Curated OER
Time Travel Advertisement
What makes an effective advertisement? Read the advertisement for the Time Machine 3000, and discuss the format and heading with your class. A short series of questions help middle schoolers analyze this advertisement before they write...
Curated OER
Dream a Little Dream: My Future
What will the future hold? How can I make my dreams come true? Since learners don't have fairy god mothers, they'll need to develop strong goal-oriented plans. They concoct ideas of their dream life, determine the type of income needed...
Wordpress
Paper Doll Project
Explore self and social construction with a hands-on art project. After studying and discussing bullying and other social experiences, individuals create three paper dolls that represent specific social constructions. Included here is a...
University of Northern Iowa
Clothing
As part of an investigation of the folk traditions of their area, class members research the articles of clothing worn at earlier times, the fibers and materials, and the machinery used to produce these items. In addition, class...
Curated OER
Sex, Guise, and Video Games
Students examine the portrayal of women in action-adventure video games and in other forms of entertainment to assess whether or not these portrayals perpetuate positive images of women in today's world. They develop new female video...
Curated OER
Fashion Sense and Dollar Wise
Middle schoolers work in groups to show understanding of the relationship between fractions, decimals, percentages, and the application of ratios and proportions. In this decimals, fractions, and percents lesson plan, students use real...