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PricewaterhouseCoopers
The Stock Market
Keep or sell? Young learners simulate as buyers in the stock market while learning about the benefits and important factors to know when purchasing. The thorough resource allows for observation of case studies and provides...
Curated OER
Market Structure: Oligopolies
Students investigate the structure of oligopolistic markets. The business market is explored in order to make a comparison to accepted theory found in textbooks. An overall picture of the market is then created within the student mind to...
Curated OER
The Marketing Mix
High schoolers examine the seven P's in marketing. They discover the need to blend different elements to make marketing successful. They place significance on elements for different products and services.
Curated OER
Market Research Methods in Travel and Tourism
Students examine the need for market research. In this tourism lesson, students use new vocabulary and research more about a tourism organization. They develop market research action to an organization.
Council for Economic Education
New Sense, Inc. vs. Fish 'Till U Drop or Coase Vs. Pigou
Who is responsible for protecting the environment, and who should pay when it is damaged? The role of government and private industry is complicated. A role-play simulation prompts individuals to decide how to protect a fictitious town...
Curated OER
Building for the Big One
Learners build and test structures that can best withstand earthquakes. They create their structures from playdough, cornstarch, grape-nuts and popsicle sticks and place their structures on a "shake table."
Workforce Solutions
Egg-streme Sports
Challenge small groups to build a structure that catches a raw egg without breaking—working collaboratively and applying mathematical and engineering principles. Pretending the frame was made by a business, scholars create a marketing...
Curated OER
Contestable Markets
Students make inquiry into the concept of contestable markets. The instructional activity focuses upon theory and the intention is to encourage students to move to analysis or evaluation of the market. The instructional activity helps to...
Curated OER
Contestable Markets
Students examine the issue of contestable markets. They investigate the low cost airlines industry and evaluate how far the market exhibits the characteristics of a contestable market.
Curated OER
Careers in Marketing
Students examine careers in marketing and prepare "personal portfolios" containing their research. Using the Eureka program, they complete assignment sheets and select careers to research. Students include in their portfolios information...
Curated OER
Entrepreneurship: Creating Products and Systems That Meet the Needs of Your Clients
There is no better way to learn about a subject than with a hands on project. Middle schoolers design and create a product that meets the needs of fictitious clients. They view a PowerPoint, consider how the Western marketing style is...
Workforce Solutions
Egg-streme Sports
Here's a new twist in the egg drop competition. Using only six inches of tape, four straws, and 2 pieces of newspaper, teams build a structure that keeps an egg from breaking when dropped. What's different about this project is that the...
Curated OER
Dollars and Sense
Fourth graders read "Starting a Business" and answer the question: "How could you design an ad to let the community know about the business described in the story?" Then, they illustrate a written ad that could be posted in the...
PwC Financial Literacy
Evaluating Financial Information
Advertising is all around us. Sometimes those advertisements are directed at young people, so it's important for youngsters to recognize false advertising and fraud when they see it. That's what this instructional activity is all about....
Curated OER
Cost and Revenues
Students develop the key concepts of total, variable, fixed, average and marginal costs. The theory of using different business scenarios is applied to different situations for an extension to real life application.
Media Smarts
Advertising All Around Us
Here is a set of advertising lessons, explore language, techniques, representation, and target audiences. Discuss the impact ads have on our daily lives. What do we see and how do they make us feel? Observe ads from around the...
Curated OER
Money Matters: The Importance of Global Cooperation
Students prepare for a visit to the International Monetary Fund (IMF). In this lesson students create a concept map of money. They discuss the goals of the IMF. Students research countries currently changing into market economies. After...
Council for Economic Education
Did You Get the Message?
Young scholars investigate how advertising gets the buyer's attention and how it influences buying decisions. They then create a print ad for "Burp Cola" and for one of their favorite books.
Curated OER
Saving, Investing and the Invisible Hand
Students determine how the financial institutions of a market economy help channel savings to economic investment. They complete worksheets based on a teacher-led demonstration.
Curated OER
Appeal of Tourist Destinations
Students examine the appeal of different tourism destinations. They identify how appeal applies to the opening of a new theme park. They explore how tourism organizations enter a new market.
Curated OER
Skill Building for Educational and Vocational Advancement
Over ten weeks, 8th graders refine their visions of future careers, develop skills needed to write resumes and business letters, and learn to make a strong impression at interviews. Three specific activities are included, but mostly the...
Teach Engineering
Package Those Foods!
Designing the right package — it's more than a pretty picture. Challenge small groups to design a food package. They must consider the type of food they are packaging and the package's ability to control the physical and...
Curated OER
Charleston Architectural Study
Student learn about the historical significance and local history of Charlestown SC. Students begin with lectures, notes, coloring books and culminate with historical building visits.
Curated OER
Entrepreneurs Should Keep Business Simple
Delve into the idea of small businesses and get reading to find out how they grow. THe class reads an article about Steve Gotty, a who made his small business grow and discuss the setbacks he faced. They also discuss ways for a company...
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