Watch augmented reality bring classrooms to life. Scholars work in groups to design, build, and market a new pair of headphones meant for children under three. They use an augmented reality app to show their headphones in action as they...

Students work in groups of four to create and market a product. They choose or create a product which fits snuggly in the box given at the beginning of class. Students are told that the product must not be an article of clothing, shoes...

Does your class have a bright future in the solar energy industry? Science scholars take an in-depth look at what's new in solar technology. After completing research into the solar industry, participants create and market a product in...

Scientific method, linear measurements, friction, inertia. Imagine learning scientific vocabulary in an ELA class. Before researching and developing a presentation about simple machines, class members build a common, but decidedly...

Farmers just farm, right? Find out how important agricultural products are to our modern society. Learners will explore the foods, textiles, and fuels made from industrial farm goods. They'll also explore the idea of choosing an...

Does the economy needs a check-up? Scholars analyze the gross domestic product (GDP) to determine the overall health of the current economy. They use a short video clip as well as economic data to determine the current growth of the...

What are the benefits of a single EU market? Class members conclude their examination of the European Union by focusing on the single market concept designed to bring down barriers, create more jobs, and increase prosperity.

Are e-marketing or traditional marketing promotions more effective in business? Scholars explore the topic as they discuss and debate e-commerce. To finish, they develop marketing plans to demonstrate learning. 

In this vocational learning exercise, students answer nine questions about a product they could market and determine if it meets customer needs.

A great way to determine if a career is right for you is to try it out. Learners explore the marketing career cluster by interviewing a person working in the marketing field and by developing a marketing-related service learning project....

High schoolers deconstruct advertising messages by analyzing parody ads and exploring the purpose of satire. Then they create their own parodies based on real ads discussed in class. A creative activity to extend any study of media,...

It's all good! Using the informative resource, scholars learn about the difference between goods and services. After researching inventions that have changed lives for the better, partners work together to design a service or product...

Consumer technology has made it possible for filmmakers to create entire movies from the comfort of their home computer. Guide high school film buffs through the process of designing a documentary with an extensive unit published by...

Challenge your class with this fun and engaging engineering design project. The goal, to create a brand new cereal complete with a list of ingredients, a name and logo, and a box to hold it in. Starting with a survey to determine the...

An introductory lesson plan shows learners how pervasive and influential advertising is in our culture; particularly, how teenagers are actively targeted by advertisers. As teenagers, your students already have all the information they...

There is a lot to be learned from a tomato. Kids research the pressures that four major fast food and supermarket chains endure to keep customers coming back. They analyze how this pressure is then transferred to those working in the...

There is no better way to learn about a subject than with a hands on project. Middle schoolers design and create a product that meets the needs of fictitious clients. They view a PowerPoint, consider how the Western marketing style is...

Market failure and the effects it has in terms of social benefit is the focus of this eight-page packet. Perfect for homework, this set of excellent worksheets provides several scenarios and graphs that show positive and negative...

Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...

Enlighten young consumers to advertising techniques aimed specifically at their generation. Have learners answer questions about how advertisements are geared for a younger audience, then have them practice selling to other teenagers....

Here is resource that offers a very clear explanation for how economists measure economic growth by comparing real GDP over time. There is also an additional worksheet that details the expenditure method and four components for...

Did you know that Coke can teach the world to sing in perfect harmony? Learners develop an awareness of more subtle, less obvious methods advertisers use to reach consumers. Included is a list of related lessons available on the Media...

Students design packaging and labeling for a product so that it appeals to a specific audience. The use a cardboard box that was designed for one purpose and redesign it to meet the new criteria including a catchy name to go with an...

Students work together to participate in a labor market game. They discuss the concepts of supply and demand and how they relate to labor. They ask any questions they have to complete the lesson.