Newseum
Editorials and Opinion Articles
Reading the news is fun, and that's a fact! With the lesson plan, scholars differentiate between fact and opinion as they read editorial articles. They complete a worksheet to analyze the information before writing their own editorials...
Newseum
Persuasion Portfolios
After class members brainstorm a list of current social and political issues, groups each select a different topic from the list to research. Teams create a portfolio of at least 10 examples of stories about their issue, stories that...
Curated OER
How Advertisers Persuade
This plan centers around the article "How Advertisers Persuade," although it is not included in the lesson itself. Get your class thinking about advertising, appeals, and techniques that companies use to get their products from the shelf...
Curated OER
Tell Us All: Tools for Integrating Math and Engineering
What a scam! Middle and high schoolers pose as journalists exposing consumer fraud. In this lesson, they write an article for a magazine using data collected during previous investigations (prior lessons) to defend their findings that a...
Federal Trade Commission
Ad Targeting and Techniques
What techniques do advertisers use to reach a target audience? Pupils discover the answer with the second of four Admongo lesson plans. Scholars learn about the most common strategies advertisers use to convince people to buy something....
Curated OER
Advertising and Healthy Decisions
Students analyze alcohol and tobacco ads and create parodies of them. The eight lessons in this unit include discussions about why teens smoke or drink, the psychology behind the advertising, and writing persuasive letters to agencies,...
Nemours KidsHealth
Media Literacy and Health: Grades 9-12
An essential skill for 21st-century learners is to know how to find reliable sources of information. Two activities help high schoolers learn how to determine the reliability of health-related news from websites, TV, magazines, or...
Education Bureau of Hong Kong
Fundamentals of Critical Thinking
Analyzing arguments is key to critical thinking. Colorful slides teach viewers how to recognize the structure of an argument, the claims, and the validity of the evidence used to support an argument. Then, provided scenarios permit...
Curated OER
Pictures and Slogans Persuade an Audience!
Students understand that writers utilize various techniques to persuade an audience. They develop an awareness of how the media works to persuade them as the consumer. They create a visual representation of various feelings and emotions...
Curated OER
Powers of Persuasion
Did you know that clothing and textiles can be recycled, just like glass, paper, aluminum, and plastic? Pupils are introduced to textile recycling and design persuasive posters or letters that raise awareness about this unique...
Curated OER
It's a Matter of Opinion
Dissect the parts of an advertisement with your class. Middle schoolers discuss advertisements and locate the hook in them. Then, they create an advertisement for a business, in which they include the name of the business, an...
US Institute of Peace
Practicing Conflict Analysis
Does your conflict management style keep you cool and persuasive, even under pressure? Young behaviorists practice analyzing conflicts and using conflict management skills during instructional activity five in a 15-part series. The...
Scholastic
Persuasive Communication (Grades 9–12)
Before your students reached your morning class to learn about persuasive writing, they probably saw dozens of examples of persuasive communication in the form of advertisements. A short, introductory lesson inspires class members to...
Curated OER
Masterpieces and the Mass-Produced
Students examine "masterpieces" and mass-produced objects as they discuss humankind's inventiveness and creativity. They also analyze the role of problem solving in the creation of masterpieces and mass-produced items.
Curated OER
Group Product-Pitch Presentation
Are you just about to teach persuasion in your class? If so, you should consider this short unit. In small groups, learners create a product, develop a magazine ad for the product, and pitch this product to the class using a visual...
Curated OER
Persuasive Writing
Use a quick bell-ringer to interest your class in the art of persuasion. They brainstorm where they find examples of persuasion in their lives and identify who is trying to persuade them. Then they either fish through magazines or look...
Curated OER
Marketing to Teens: Parody Ads
High schoolers deconstruct advertising messages by analyzing parody ads and exploring the purpose of satire. Then they create their own parodies based on real ads discussed in class. A creative activity to extend any study of media,...
Curated OER
Pictures and Slogans Persuade an Audience
Students discover relationships between advertisement and persuasive techniques. In this literacy and consumer education lesson, students select magazine or newspaper advertisements that use symbols, pictures, and slogans to...
Curated OER
Nonfiction Genre Mini-Unit: Persuasive Writing
Should primary graders have their own computers? Should animals be kept in captivity? Young writers learn how to develop and support a claim in this short unit on persuasive writing.
ReadWriteThink
Persuasive Techniques in Advertising
Help your 21st century learners develop their media smarts with this resource that has them examine the persuasive techniques advertisers use to influence specific demographics and then to use these techniques to craft their own ads.
Curated OER
Are You For Real?
Young scholars try to find newspaper and magazine articles that are informative or persuasive. They practice determining the differences between the two types of articles. They identify the devices authors use to persuade the audience.
Curated OER
New Gun Control Politics: A Whimper, Not a Bang
Using an article from The New York Times, students answer discussion questions about gun control. They are divided into four groups to research different standpoints on gun control, including the Executive Office, Congress, Gun...
Curated OER
Reading-Author's Purpose
Students review what author's purpose is by understanding that authors either persuade, inform, describe, or entertain with their story. In this language arts lesson, students bring in junk mail and in small groups discuss what the each...
Curated OER
Messages in Art Work
Observe images and discuss what messages they convey. For this critical thinking lesson plan, students determine whether works of art are trying to persuade their audience. They also consider the media and how they communicate messages...