Curated OER
How Advertisers Persuade
This plan centers around the article "How Advertisers Persuade," although it is not included in the lesson itself. Get your class thinking about advertising, appeals, and techniques that companies use to get their products from the shelf...
Newseum
Persuasion Portfolios
After class members brainstorm a list of current social and political issues, groups each select a different topic from the list to research. Teams create a portfolio of at least 10 examples of stories about their issue, stories that...
Curated OER
Pictures and Slogans Persuade an Audience!
Students understand that writers utilize various techniques to persuade an audience. They develop an awareness of how the media works to persuade them as the consumer. They create a visual representation of various feelings and emotions...
Curated OER
Group Product-Pitch Presentation
Are you just about to teach persuasion in your class? If so, you should consider this short unit. In small groups, learners create a product, develop a magazine ad for the product, and pitch this product to the class using a visual...
Curated OER
Persuasive Writing
Use a quick bell-ringer to interest your class in the art of persuasion. They brainstorm where they find examples of persuasion in their lives and identify who is trying to persuade them. Then they either fish through magazines or look...
Curated OER
Marketing to Teens: Parody Ads
High schoolers deconstruct advertising messages by analyzing parody ads and exploring the purpose of satire. Then they create their own parodies based on real ads discussed in class. A creative activity to extend any study of media,...
Curated OER
Tell Us All: Tools for Integrating Math and Engineering
What a scam! Middle and high schoolers pose as journalists exposing consumer fraud. In this lesson, they write an article for a magazine using data collected during previous investigations (prior lessons) to defend their findings that a...
Curated OER
Pictures and Slogans Persuade an Audience
Students discover relationships between advertisement and persuasive techniques. In this literacy and consumer education instructional activity, students select magazine or newspaper advertisements that use symbols, pictures, and...
Curated OER
Reading-Author's Purpose
Students review what author's purpose is by understanding that authors either persuade, inform, describe, or entertain with their story. In this language arts lesson, students bring in junk mail and in small groups discuss what the each...
Curated OER
Messages in Art Work
Observe images and discuss what messages they convey. In this critical thinking lesson plan, students determine whether works of art are trying to persuade their audience. They also consider the media and how they communicate messages to...
Curated OER
Persuasive/Argumentative Essay vs. Opinion writing
Reinforce persuasive and argumentative writing skills with this lesson, which utilizes SchoolNet News Network's website/SNN Monthly magazine. Young writers review journalism writing styles that help them explain that writing a persuasive...
Curated OER
Introducing Jane Eyre
"How can a magazine reflect a particular time and culture?" Using this prompt, your class explores the Victorian Era as it relates to Charlotte Bronte's Jane Eyre. They can also play the "Victorian Women's Rights" game for the year 1840...
Nemours KidsHealth
Media Literacy and Health: Grades 9-12
An essential skill for 21st-century learners is to know how to find reliable sources of information. Two activities help high schoolers learn how to determine the reliability of health-related news from websites, TV, magazines, or...
Curated OER
Powers of Persuasion
Did you know that clothing and textiles can be recycled, just like glass, paper, aluminum, and plastic? Pupils are introduced to textile recycling and design persuasive posters or letters that raise awareness about this unique type of...
Curated OER
Deconstructing an Advertisement
Bring in a stack of magazines and distribute this advertisement analysis worksheet to your emerging analysts. As your class members ponder an ad, they answer a series of questions to help them perform a complete analysis. They consider...
Curated OER
Are You For Real?
Students try to find newspaper and magazine articles that are informative or persuasive. They practice determining the differences between the two types of articles. They identify the devices authors use to persuade the audience.
Bright Hub Education
Advertisement Analysis
Middle schoolers review magazine ads and take a look at some of the most common advertising techniques. From analyzing these ads, youngsters begin to become aware of how advertisers target specific age groups, gender groups, and how they...
Virginia Department of Education
The Writing Process for Persuasive Writing
Get your junior high writers stimulated with the strategies and ideas available in this activity. Learners discuss and debate controversial subjects, and outline their reasons with an online graphic organizer (link included) that creates...
Baylor College
Post-Assessment: Global Atmospheric Change
Find out how much your earth scientists learned about the atmosphere in the unit on global atmospheric change with this assessment. After writing a letter to persuade others to make changes to protect our atmosphere, pupils take the same...
Federal Trade Commission
Ad Targeting and Techniques
What techniques do advertisers use to reach a target audience? Pupils discover the answer with the second of four Admongo lesson plans. Scholars learn about the most common strategies advertisers use to convince people to buy something....
Curated OER
It's a Matter of Opinion
Dissect the parts of an advertisement with your class. Middle schoolers discuss advertisements and locate the hook in them. Then, they create an advertisement for a business, in which they include the name of the business, an...
Curated OER
Advertising and Healthy Decisions
Students analyze alcohol and tobacco ads and create parodies of them. The eight lessons in this unit include discussions about why teens smoke or drink, the psychology behind the advertising, and writing persuasive letters to agencies,...
Scholastic
Choose Your Words Wisely (Grades 9-12)
Words, words, words. The function of words in persuasive writing is the focus of a group activity that asks members to analyze how words advertisers use are designed to influence targeted audiences.
Curated OER
Persuaded or Informed?
Give each learner a newspaper for this lesson! As a group, read select editorials and discuss them with your class. Are these articles informational or persuasive? Cut out select editorials and have learners identify the purpose of each...