Curated OER
The Junk Mail Explosion, Why You Buy and How Ads Persuade
Learners increase their awareness of persuasion tactics used in "junk mail" advertising.
Curated OER
Driving the Digital Highway
Young scholars research a specific type of innovative computer technology in automobiles or other commonplace products or services and create a radio advertisement 'selling' this innovation.
Virginia Department of Education
Media Literacy and Persuasive Writing
Investigate ways to persuade by introducing learners to the three rhetorical appeals (Pathos, Logos, Ethos). Pupils receive a worksheet for their definition development of the terms and coinciding vocabulary words. The activity continues...
Curated OER
Hold On to Your Hats
Elementary schoolers study the symbolism and influences found in advertising. First, they learn about the history and cultural significance of the Summer Official's Hat that was a symbol of status in ancient China. Then, they access...
Knox Education
Opinion Argument Writing Packet
You won't need much persuading to use an argumentative writing packet in your language arts class! With helpful reference pages, guided practice through the writing process, examples of opinion and argument writing, and a thorough...
Newseum
Disinformation Nation: Separating Politics and Propaganda
Separating political rhetoric from propaganda is no small feat. Class members are challenged to examine two different sources about a candidate in an upcoming election and determine whether the primary purpose of the source is to inform...
PBS
African American History: Honored as Heroes
To gain an understanding of the treatment of African American soldiers during World War I, class members watch an excerpt from the History Detectives film, Our Colored Heroes, and then examine three recruitment posters from that time...
abcteach
Flowers for Algernon, by Daniel Keyes
Looking for materials to accompany your study of Flowers for Algernon, by Daniel Keyes? Look no further! Included here is everything you need to go alongside your unit: worksheets, graphic organizers, writing assignments, an assessment,...
Curated OER
Pictures and Slogans Persuade an Audience!
Students understand that writers utilize various techniques to persuade an audience. They develop an awareness of how the media works to persuade them as the consumer. They create a visual representation of various feelings and emotions...
Curated OER
Analyzing Logos
Students analyze common logos they see daily and describe what the logos bring to mind. They redesign a company logo incorporating the company's philosophy into their sketches. Students present their findings and redesign to the class.
Curated OER
May the Best Character Win
Running an election campaign takes money. Class groups must effectively budget money in order to design and purchase sufficient advertising aimed at procuring classmates' votes. After completing an online tutorial, they also write and...
Curated OER
Speaking and Listening
What a terrific presentation! It takes learners through a step-by-step explanation to create a new type of chocolate bar, advertise the product, and design a presentation. This is a creative way to get your class writing and thinking...
Curated OER
Propaganda
Introduce your class members to propaganda techniques writers and advertisers use to influence their opinions. Each appeal is defined and illustrated with examples from current ads and political campaigns. Additional examples are...
Curated OER
Welcome to Paradise
Fifth graders listen to Lynne Cherry's novel, The River Ran Wild. They work in two groups one of whom represents the native people and the other represents the English settlers from the book. They look at the geography of the settlement...
Curated OER
Campaign Hot Buttons
Students participate in a simulation that asks them to work as staffers for a candidate running for office. They are assigned to design, administer, and analyze a simple poll on an important community issue. Students develop a position...
Curated OER
Francophone Tourism Package
Students research and write a report about a French-speaking country and present their research to classmates. They create a persuasive advertising brochure promoting one specific country as the best tourist destination.
Curated OER
The Junk Mail Explosion
Students read direct mail advertising critically, identify persuasion techniques, employ intellectual defenses against persuasive techniques and neatly organize junk mail by persuasive technique.
English Enhanced Scope and Sequence
Identifying Persuasion in Media Literacy
As part of a study of media literacy, groups examine advertisements from Money, Fortune, The New Yorker, or Good Housekeeping and identify the types of rhetorical appeals used in the ads. After groups present their findings, the whole...
Curated OER
A Thanksgiving Language Lesson!
Sixth graders, in groups, create restaurants, menus, and advertisements to attract Thanksgiving Day customers.
Jackson Public Schools
Summer Reading Activities
Provide parents with the tools they need to bridge the summer learning gap with this collection of fun activities. Whether it's creating an alphabet poster with illustrations for each letter, playing a game of sight word concentration,...
Curated OER
Once Upon a Genre
Young scholars examine fractured fairy tales before responding by writing in many different genres including a persuasive essay, a personal narrative, a letter, an advertisement, and a resume'. They create a pop-up book with their...
Curated OER
A New Candidate for Animal Farm
Students create an advertising campaign in which a candidate from Animal Farm will run for an upcoming election. For this follow-up activity to George Orwell's Animal Farm lesson, students explore propaganda, rhetoric, and satire as they...
Curated OER
Propaganda
This propaganda PowerPoint provides an overview of propaganda techniques used in advertising and provides information to the audience in order to make informed decisions. The propaganda techniques included are bandwagon, testimonial,...