This plan centers around the article "How Advertisers Persuade," although it is not included in the lesson itself. Get your class thinking about advertising, appeals, and techniques that companies use to get their products from the shelf...

Scholars, high schoolers, class members! With the help of this lesson plan, you too can identify the three persuasive appeals (ethos, pathos, and logos) the characters in William Shakespeare's tragedy Julius Caesar used to...

Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of...

Equip your high school writers for the rigors of timed persuasive writing by employing the preparatory ideas available in this exercise. Learners use persuasive essays, provided by the educator, to acquire how to identify persuasive...

Sixth graders engage in a project to persuade classmates to read a certain novel. They create a poster using persuasive advertising language. Media can be included in the form of pictures and other graphics to make the visual...

Analyze advertising techniques in order to pinpoint persuasive strategies that writers use. These same techniques are then examined in persuasive speeches. You will have to find your own advertisements, but speeches are included. Finish...

Advertisers target teenagers. Groups select three magazine advertisements for similar products, analyze the appeals used in each, create a poster that features the persuasive techniques used, and present their findings to the class. The...

Pupils choose their favorite television show, craft and illustrate an advertisement for this show, and then write a short paragraph about why the show appeals to them. No provisions are made for children with limited or no viewing...

What are ads really selling? High schoolers examine persuasive techniques used by print and television advertisements. They generate a list of persuasive techniques they're familiar with, and review other types argumentation and...

Teens and pre-teens are a prime target for advertisers, so how are they doing it? An interactive lesson highlights the strategies used by advertisers, such as visual imagery and verbal clues. Then, a short writing assignment puts those...

For some, getting to the polls to vote is no easy task. Voting may mean needing to choose between a job and civic duty. But what if Election Day was a national holiday? After reading an article about the pros and cons of designating...

Investigate ways to persuade by introducing learners to the three rhetorical appeals (Pathos, Logos, Ethos). Pupils receive a worksheet for their definition development of the terms and coinciding vocabulary words. The activity continues...

As part of a study of media literacy, groups examine advertisements from Money, Fortune, The New Yorker, or Good Housekeeping and identify the types of rhetorical appeals used in the ads. After groups present their findings, the whole...

Follow this outline to write persuasive essays with your 11th grade college prep classes. Using the internet, they research a topic, citing their sources correctly. They work with a partner to peer edit their rough drafts, checking for...

Students recognize and analyze the link between advertisements and commercial programs as well as their influence on the audience. In this television and advertisement analysis lesson, students watch television to research the audience...

Introduce your class members to propaganda techniques writers and advertisers use to influence their opinions. Each appeal is defined and illustrated with examples from current ads and political campaigns. Additional examples are...

Johnson C. Montgomery’s controversial plea for American social isolationism, “The Island of Plenty,” launches an in-depth study of the structure and logic of the essay. After responding to a series of questions, individuals craft a...

Middle schoolers aren't too young to feel strongly about politics, social issues, consumer rights, or environmental problems. Demonstrate the first steps toward social change with a project about action-oriented writing. Eighth...

High schoolers are able to identify and describe the persuasive techniques used in editorial writing. They are able to label persuasive techniques with the logos, pathos, and ethos terminology.

Learners create T-charts to analyze persuasive text. In this persuasive text activity  students make predictions based upon titles and learn how to make arguments based on facts.

Young scholars write persuasive speeches to recruit soldiers for a Civil War company. In this Civil War U.S. history and writing lesson, students work in groups to create a recruiting poster and write a speech to persuade soldiers to...

Students discover relationships between advertisement and persuasive techniques.  In this literacy and consumer education lesson plan, students select magazine or newspaper advertisements that use symbols, pictures, and slogans to...

How would someone market a new cereal to space aliens? Using the third lesson from a four-part Admongo series on advertising, pupils learn about persuasive techniques companies use to convince consumers to purchase their products. As a...

Collect evidence and reasons and fill them in on this page to prepare for presenting an argument. Learners can evaluate what they are missing and make sure they fill in each line and bubble before considering their argument complete.