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Kids Are Consumers Too
Students investigate a chosen product. They use television, radio, print, and internet sources to investigate how the product is advertised. Students create a market research survey to determine which brand is preferred by their peers...
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Marketing Techniques
Students explore, analyze and study the key elements of the marketing mix and the significance of the promotional mix. They investigate and explain the importance of communication to Vodafone and the use of David Beckham to sponsor its...
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Make a TV Commercial for "Brighty-Whitey" Toothpaste
Students develop the skill of creativity by creating their own brand of toothpaste. The class will present the different projects in front of the class in the form of a speech.
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New Toy Project
Students create a new toy for a toy company. They determine the demographics of the target market and explain their decision. Students use the six steps of new product development to develop a new toy for the selected target market.
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Teaching Economics Using LUNCH MONEY
Students, after reading the book "Lunch Money" by Andrew Clements, explore money and different saving places. They research different ways in which productivity has increased over the years, they examine products to determine if the...
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KEEP ON TRUCKING
Young scholars comprehend and apply concepts of data analysis and distributions by observing modes of transportation for food and fiber products. They are given an activity sheet "On the Lookout for Agriculture." Students discuss the...
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The Price Is Right
Students create a list of products with estimated prices. In this algebra lesson plan, students learn to write equations using variables. They match their created list with that of actual products and compare their prices,
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Alcoholic Advertisements
Alcohol is a powerful depressant drug. Over time heavy drinking can lead to severe health problems. This lesson shows how advertisements for alcoholic beverages entice people to buy their product by using wealthy people, or happy people...
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Inventions, Puppets, and Commercials
Fourth graders invent a product and present it to the class. In this inventions lesson plan, 4th graders get into groups and have to come up with an invention. They also advertise by writing a television commercial with a script and part...
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Merchants and Craft Guilds
Students compare and contrast the craft guilds of the middle ages to the production of goods today. In this Middle Ages activity, students discuss the structure of craft guilds after they have read articles on the topic. Students conduct...
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Giant Fast Food - McTwisted
Students discover the basics of Trademark Law understanding that companies are very protective of their trademarks and trade dress. Companies should be contacted for permission to derive their products. After obtaining permission,...
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Spending: Spend Wisely
Young scholars investigate the basics of pricing and the long-term effects of smart spending. They explore the "Bargain Basement" section of the ING website, read about a boy's ideal meal, complete a worksheet that compares the cost of...
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What's in a Name
High schoolers compare two products and determine which is a better choice in terms of certain parameters. In this forestry lesson, students calculate the price of two different toothpick products. They decide which of the two is a...
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Understanding Food Labels
Learners determine the number of calories, serving size, and vitamins and minerals in different food products and use this information to create a formula determining the number of calories per serving size and the daily percentages of...
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Advertisements
Student teams role-play advertising agencies competing for a contract. Winning team completes all tasks, spending the least money. Tasks include naming agency, creating a slogan, inventing a product and advertisement.
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Is the Price Right?
Students explore the techniques used by advertisers to sell goods, increase their awareness of consumer habits, differentiate between information and selling, and become aware of what motivates them to buy products.
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Petroleum Poisons
Students discover how harmful petroleum distillates are that are found in the home. They demonstrate how to collect information about consumer products. They also ask their parents about the safety of the cleaning supplies used in their...
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Cooking on a Budget
Young scholars explain if they like expensive or less expensive brands. They choose and eat a complete meal and evaluate themselves on its cost, nutrition and taste.
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Pros and Cons of Advertising
Twelfth graders compare and contrast television commercials. They write paragraphs explaining how different company commercials for the same product can confuse consumers.
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SNACK SACK
The student will experience the concepts of ratio and production, using agricultural products considered snack foods. 2. The student will analyze and record information from the class experience.Bring in a wide assortment of packaged...
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The Portion is the Poison
Students calculate the amount of everyday food products or liquids that would need to be consumed in order to become toxic. By using unit analysis, they calculate the amount of certain common food items that would need to be consumed in...
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What Makes Popcorn Pop?
Students experiment with making popcorn to discover what makes it pop. They cook various types to survey which brand gives the highest volume of corn.
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Fair Trade: Chocolate Can Be Good For You
Students discover the process of chocolate production. They read stories from boys in Ghana and Brazil who work on cocoa plantations. They illustrate the principles of fair trade.
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Adult Roles and Responsibilities
Students explore goods and services. In this money management lesson, students pick a $100.00 item they would like to buy and they use the internet to research that specific topic. With their research they answer questions on a given...