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The Branding of America (And Your State)
Students investigate about the origins of some major U.S. brands. They explore local products that stimulate the economy. Students create a map showing where those products originate. Students discover the products that their local area...
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Marketing to Teens: Gotta Have It! Designer & Brand Names
Advertisers want us to believe we would be accepted if we wore the right clothes or owned the right stuff. This assumption forms the heart of an exploration of the impact of advertising on teenagers. A safe classroom environment would...
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Big Branding on Campus: Reading Informational Text
This New York Times "Learning Network" activity poses 11 questions on an article and video about commercial branding and marketing on college campuses. The related article, "On the Market: Thinking Critically About Advertising", is...
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Branding and Brand Names
In this brand names worksheet, students write favorite brands, discuss questions, invent new products, and more. Students complete 5 tasks.
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Making a Brand for Ourselves the "Cowboy" Way
Students define cowboys and learn about their roles on rangelands. In this rangeland lesson, students define cowboys and cowgirls and complete a KWL chart. Students read Cattle Kids and Til the Cows Come Home. Students visit the Diamond...
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Tobacco: Promotion Tactics and the Law
Youths aged 13 & 14 are most likely to notice and remember in-store tobacco promotions. Class members dissect tobacco advertising tactics and learn about relevant legislation by participating in guided discussion. Assessing...
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Breaking News English: Google First 100 Billion Dollar Brand
For this English worksheet, students read "Google First 100 Billion Dollar Brand," and then respond to 1 essay, 47 fill in the blank, 7 short answer, 20 matching, and 10 true or false questions about the selection.
Media Smarts
Packaging Tricks
As part of their study of how advertisers use various techniques to influence consumers, kids examine the design, the promotions, and the product placement in the packaging of their favorite foods.
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Inventions, Puppets, and Commercials
Fourth graders, in groups, invent a product to sell, create a commercial for it using a stick puppet they make.
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Best Practices of Technology Integration
Students study how a type of product is advertised. In this product advertisement lesson, students research a specific product and its advertisement. Students create a market research survey based on their peers preferences. Students...
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Words That Sell
Explore words, definitions, their connotations and associations with brand names. Middle and high schoolers identify words used in commercials and determine their effect upon the consumer population. They explore how meanings are...
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Shades of Meaning
Students use words with similar meanings to analyze implied meanings. In this word connotation lesson, the teacher introduces the activity by asking students whether a new product should be advertised as "newfangled" or "cutting-edge." ...
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Romeo and Juliet: Insight into Ourselves
Students research the historical background of Romeo and Juliet as well as Shakespeare's time to better understand the play. Students work in teams to make plans and products targeting their chosen issues to positively impact their...
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Animals and Cosmetics Testing Lesson Plan
Students educate themselves as consumers. In this animal welfare lesson plan, students research the pros and cons of testing cosmetics on animals. Students develop alternatives for cosmetics testing and share their results with their peers.
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Make a TV Commercial for "Brighty-Whitey" Toothpaste
Students develop the skill of creativity by creating their own brand of toothpaste. The class will present the different projects in front of the class in the form of a speech.
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Advertisements
Student teams role-play advertising agencies competing for a contract. Winning team completes all tasks, spending the least money. Tasks include naming agency, creating a slogan, inventing a product and advertisement.
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Cool Commercials Critique
Students investigate advertising by critiquing commercials in class. In this media lesson, students view several commercials on their computers while completing a worksheet which helps them critique the ads. Students define several...
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Consumerism Scavenger Hunt
In this social studies worksheet, students discover how to be an informed consumer by first reading 10 questions pertaining to marketing, advertising and purchasing choices. Students use Internet searches to find the answers. There are...
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Shades of Meaning
Examine and distinguish between words that have similar definitions but different connotations. Middle schoolers define connotation and denotation and participate in a "shades of meaning" contest in small groups. Groups use the Visual...
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Indiana Applied Skills Assessment Sample
In this Applied Skills Assessment worksheet, 5th graders complete a sample state assessment for Language Arts and Mathematics for 5th graders. They read a writing prompt and complete a writing activity that follows, answer various types...
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Marketing to Teens: Introduction
An introductory lesson shows learners how pervasive and influential advertising is in our culture; particularly, how teenagers are actively targeted by advertisers. As teenagers, your students already have all the information they need...
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English Vocabulary Skills: AWL Sublist 1 - Exercise 3b
In this online interactive English vocabulary skills worksheet, students answer 10 matching questions which require them to fill in the blanks in 10 sentences. Students may submit their answers to be scored.
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Critical Consumerism
What are ads really selling? High schoolers examine persuasive techniques used by print and television advertisements. They generate a list of persuasive techniques they're familiar with, and review other types argumentation and...
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Eng 312: Final Exam
When paired with other powerpoints by Don L.F. Nilsen, this final exam covers topics addressed throughout previous lectures (slide 14 specifies which lectures should be reviewed). Teachers could use this presentation to craft their own...