Media Education Lab
Defining Propaganda
21st century learners live in a media world. Help them develop the skills they need to be able to analyze the barrage of propaganda they face daily, with a resource that introduces them to the type of persuasive appeals found in...
Curated OER
Got Character?
Students create an advertisement promoting good behavior. This character-development lesson plan from Boys Town High School involves students studying the history of the Got Milk?advertising campaign. After a discussion of marketing...
Curated OER
Design a Resort: Italian Villa
Students work in a group to design a travel brochure and television commercial for an Italian resort. They role-play having inherited a large sum of money and buying an Italian villa to turn into a resort. Students research geography,...
American Psychological Association
Psychology Goes to Madison Avenue
As part of a study of well-known psychologists, class members create a name, a business logo, an advertisement for TV, online, radio, or print, and a pamphlet for the business run by one of the psychologists on a provided list. An...
Curated OER
Dollars and Sense
Fourth graders read "Starting a Business" and answer the question: "How could you design an ad to let the community know about the business described in the story?" Then, they illustrate a written ad that could be posted in the...
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Economics Budget Project
Your class members will have the opportunity to practice the valuable skill of constructing a personal budget using real-world resources, such as a car advertisement and grocery list. They will take into consideration monthly and yearly...
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NUMB3RS Activity: Where’s the Source? Episode: “Undercurrents”
Several real-world problems are posed as a way to learn about vector fields in order to make some predictions after analyzing the data. The main problem comes from the tv show NUMB3RS and is based on solving a crime where a body has...
Carolina K-12
Propaganda, Spin and Soundbite Politics
It's all about the spin! In an introduction to propaganda techniques and soundbite politics, scholars first learn about common propaganda techniques before seeing them in action in the context of the 2016 election cycle. Activities...
Curated OER
Lab Experiments in Nutrition Activity
Which vitamins should be ingested daily for maximum nutrition? Learners with ispecial needs or those who are pregnant focused on television and magazines advertisements that are used to sell food products. They conduct experiments and...
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Better to Tell the Truth
Third graders distinguish between emotional and logical arguments in advertising. They, in groups, find ads in newspapers and magazines illustrating the various types of emotional and logical arguments in advertising discussed on day one.
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The Persuasive Message
Eighth graders engage in a study of persuasive writing. They conduct research looking at a variety of media resources looking for persuasive techniques that are used like advertising. The language of the advertising is examined for how...
Curated OER
Writing a Commercial
Students create a product and write a commercial to sell the product. They discuss the differences between ads for television and radio and ads for print. They discuss the persuasion techniques used by ad writers.
Curated OER
Recognizing Propaganda-Loaded Language
Students study a print ad for an abdominal toning device after discussing what strategies are necessary for healthy weight loss and muscle tone. They practice the skill of recognizing propaganda in print advertising.
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Silent Movie
Students examine the impact of movies and television. In this communication lesson, students share filmstrips that lack sound and determine the genre of the segments. Students discuss popular movies and television shows from different...
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The Four Elements of a Good Poster
In this poster worksheet, students fill out a brainstorming chart, advertising elements, and more, to incorporate into their poster. Students complete 4 activities.
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The Subway Advertisement Problem
In this algebra worksheet, students calculate how many times a week you can eat at Subway without having the same sandwich twice. They use algebra to get to their answer. There is an answer key.
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Brain Drain
In this brain drain worksheet, students create a product name for a new product on the market, identify why the product is special and decide the target audience. Students then design a magazine, radio, or TV. advert for their product....
Curated OER
Commercial Success?
Students share and discuss opinions regarding the tone and content of two commercials presented during Super Bowl XLI. They critique a commercial from past Super Bowls and a commercial that ran during a television show.
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Using Advertisements to "Read Between the Lines" Culturally
Students study and discuss various magazine advertisements, looking for target audience, attention-getting method, cultural differences, etc.
Curated OER
Inventions, Puppets, and Commercials
Fourth graders invent a product and present it to the class. In this inventions lesson plan, 4th graders get into groups and have to come up with an invention. They also advertise by writing a television commercial with a script and part...
Nemours KidsHealth
Media Literacy and Health: Grades 9-12
An essential skill for 21st-century learners is to know how to find reliable sources of information. Two activities help high schoolers learn how to determine the reliability of health-related news from websites, TV, magazines, or...
Curated OER
Sports Survey
In this sports survey learning exercise, learners respond to 16 open-ended and multiple choice questions regarding sports and advertising.
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Book Advertisements
Students engage in the practice of producing a report about favorite books. The show Reading Rainbow creates context for this lesson. The making of an iMovie is done to present the book as an advertisement for the whole class.
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Gems in the Market Today
A gem of a lesson plan! Analyze what makes stones valuable and their aesthetic value. Young gemologists use the Internet to choose what stone they are interested in and then write an advertisement.