Students view commercials from American and Latin American cultures and discuss the values and selling strategies used in each commercial.

Eighth graders investigate the evolution of the presidential election campaign. In this media awareness lesson plan, 8th graders examine the use of television commercials during campaigns and their impact as they complete worksheets...

Are your students aware of the effect advertising can have on their self-image, self-esteem, and happiness? This lesson from the Media Awareness Network is aimed at increasing that awareness and mitigating any negative effects it might...

Young scholars analyze advertisements. In this advertising lesson, students share their favorite print advertisements and commercials and explain why they like them. Young scholars view more print or television advertisements aimed at...

Students discuss the concept of gender bias and stereotyping. In this social science lesson plan, students determine what the influence of television on gender roles represents and compares the chage in gender roles of today to those of...

Students explore how political candidates use mass media to deliver their messages to voters. Focusing on specific issues in the upcoming election, students create television commercials representing different parties' views.

Students identify how culture and experiences influence people's perceptions of places and regions. They list and apply the generalizations pulled from these observations.

Students examine marketing techniques used in television and magazine snack food ads. They analyze and discuss Internet kids clubs, complete various handouts that examine ads for food, and create a commercial for a food product.

Ninth graders analyze media messages. In this media messages lesson, 9th graders identify techniques in television commercials that appeal to the senses and emotions. Students analyze the elements in example ads. Students keep journals...

Learners watch election commercials for a homework assignment. They analyze the commercials and create a commercial for a fictitious candidate using the techniques they observed.

How do advertisements evoke specific thoughts and feelings? Class members find out through the exploration of the Internet, videos, television, magazines, radio, and posters. Learners investigate commercial advertisements, political...

We're all in this together! Show young scholars that peace is a process and having the support of like-minded people can make it happen. 13th in a series of 15 peace building activities, groups conduct research on a peace organization,...

Fifth graders debate the issue of school uniforms. They research, finding supporting evidence supporting their stance. Using the Lincoln-Douglas form of debate, 5th graders discuss the positive and negative issues of the topic. They...

In ten questions, this advertising analysis worksheet addresses audience, persuasive techniques like logos, pathos, and ethos, as well as the purpose of the commercial. This is useful as homework while watching television, and it applies...

How can you tell if a commercial or salesperson is being misleading? Encourage your learners to protect themselves and their money with a lesson about consumer rights. They review laws that keep consumers safe from faulty claims and...

Third graders research their assigned state using a variety of resources including a website, books, and travel brochures. They complete questions on a worksheet to use when writing a commercial for the state. They film the commercial...

First graders read the book The Great Pet Sale to learn about economics and advertisements. In this economics lesson plan, 1st graders read the book The Great Pet Sale and define related vocabulary words. Students compare prices to find...

Young scholars create a product and write a commercial to sell the product. They discuss the differences between ads for television and radio and ads for print. They discuss the persuasion techniques used by ad writers.

Learners identify five propaganda techniques used in advertisements, then write their own ads using propaganda techniques that influence others to buy their products. They videotape their commercials, and write about recognizing propaganda.

Students develop an awareness of one's own media habits. Make connections between ads and one's own consumer behavior. They track their current TV and/or Internet viewing habits and video game time by keeping a TV Diary for one week.

Class groups investigate the economic and political implications of a country's policies on genetically modified foods, craft a position paper detailing that policy, and share their findings with the class. Armed with this...

Students discover the life of Benjamin Franklin by studying his inventions.  In this biography lesson plan, students identify the inventions of Benjamin Franklin and their impact on society today.  Students create a commercial...

Students research visual messages by completing a media quiz. In this television programming lesson plan, students identify the many programs and commercials which use sexual imagery to sell their program or product. Students discuss...

The power of a picture. During the events surrounding World War I, propaganda posters were widely distributed in American society to sway the emotions of its citizens. By analyzing World War I propaganda posters in the first installment...