Curated OER
Persuasive Writing -- Commercial Style
Students create persuasive TV commercials for common products. They develop a list of products, write the script for a commercial, and act-out and videotape the commercial to present to the class.
Curated OER
Springfield Digital Storytelling Project #6: Grapes Commercial
Here is a fabulous instructional activity that should have your class very excited! They utilize the GRAPES formula in order to produce a commercial like ones we see on TV. Working in pairs, they must come up with a script, take video,...
Curated OER
Persuasive Writing
Use a quick bell-ringer to interest your class in the art of persuasion. They brainstorm where they find examples of persuasion in their lives and identify who is trying to persuade them. Then they either fish through magazines or look...
K20 LEARN
Let's Mail Away!: Writing Letters
Scholars watch a video or listen to a story about writing letters, then discuss their importance. A scavenger hunt challenges them to identify common elements of friendly letters and create an anchor chart. Pupils write letters to a...
Curated OER
Values and Images Reflected in TV Commercials
Learners view commercials from American and Latin American cultures and discuss the values and selling strategies used in each commercial.
Curated OER
Propaganda: Making a Commercial
Seventh graders study different propaganda techniques. In groups, they write and perform a 60-second TV or radio commercial. Classmates rate the effectiveness of the commercial and whether or not they might buy the product.
Curated OER
Language Arts: Digital Commercials
Students create commercials using a digital camera. After brainstorming their ideas, they spend three days writing their commercials. Students practice and edit their commercials and then present them for review.
Curated OER
Designing And Filming Commercials
Students design and film commercials using digital video cameras and the computer program iMovie in this exciting lesson plan provided by the Florida Center for Instructional Technology.
Curated OER
The Art of Advertising
Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of...
Curated OER
Persuasive Techniques in Advertising and Make Your Own Advertisement
Are you looking for a collaborative and fun way to teach persuasion? This could be a great resource for you! After reviewing advertising techniques and searching for examples of propaganda, have your class create and present their own...
Curated OER
Marketing to Teens: Introduction
An introductory lesson shows learners how pervasive and influential advertising is in our culture; particularly, how teenagers are actively targeted by advertisers. As teenagers, your learners already have all the information they need...
Curated OER
Advertising Gimmicks - Critical Thinking Required
Students identify reasons why advertising works, evaluate reasons for its success, and write commercials.
Curated OER
Elements Commercials
Student teams use a digital camcorder and iMovie to create a commercial about an element. They also use the Internet and their textbook to gather the following information about their element: the name, the symbol, the atomic number, the...
Curated OER
Commercials/Ads
Students write a persuasive commercial and advertisement. In this commercial instructional activity, students write a 20 second commercial that persuades people and shares the most important aspects of the company. They evaluate...
Curated OER
Producing Commercials for Videotaping
Students explore television commercials to classify them into categorizes. In this commercial categories lesson, students brainstorm about commercials that catch their attention. Students analyze the categories for commercials and then...
Curated OER
Commercial Success?
Students share and discuss opinions regarding the tone and content of two commercials presented during Super Bowl XLI. They critique a commercial from past Super Bowls and a commercial that ran during a television show.
Curated OER
Political Commercials: Leading or Misleading Voters
Students watch election commercials for a homework assignment. They analyze the commercials and create a commercial for a fictitious candidate using the techniques they observed.
Curated OER
Creating Commercials
Students are videotaped in an interview and then view commercial footage. In this creating commercials lesson, students view a commercial and write the components they find in it. Groups make commercials and share.
Scholastic
Presenting Persuasively (Grades 6-8)
Teens and pre-teens are a prime target for advertisers, so how are they doing it? An interactive lesson highlights the strategies used by advertisers, such as visual imagery and verbal clues. Then, a short writing assignment puts those...
US Institute of Peace
Organizations Working for Peace
We're all in this together! Show young scholars that peace is a process and having the support of like-minded people can make it happen. 13th in a series of 15 peace building activities, groups conduct research on a peace organization,...
Curated OER
Inventions, Puppets, and Commercials
Fourth graders invent a product and present it to the class. For this inventions lesson plan, 4th graders get into groups and have to come up with an invention. They also advertise by writing a television commercial with a script and...
Curated OER
Those Convincing Commercials
Second graders study commercials and determine which cereal they feel is the most nutritious.
Curated OER
Cover Letter/Letter of Introduction Writing
Students compose cover letters. In this writing skills lesson, students follow the provided steps to write cover letters that introduce them to potential employers.
Curated OER
Words That Sell
Explore words, definitions, their connotations and associations with brand names. Middle and high schoolers identify words used in commercials and determine their effect upon the consumer population. They explore how meanings are...