Museum of the Moving Image
What Makes an Effective Ad?
As an introduction to a series of related resources that examine political advertising and commercials from 1952-2012, class members use the provided rubric to analyze and rate the effectiveness of the emotion, persuasion, factual...
EngageNY
TASC Transition Curriculum: Workshop 15
What do a cheetah, Audi commercial, and air have in common? They're all topics of an engaging inquiry-based, hands-on workshop for educators about background knowledge, reading strategies, the CER model, and argumentative writing. The...
Lexington Children's Theatre
Play Guide: A Charlie Brown Christmas
What's your favorite seasonal tradition? Before viewing a stage production of A Charlie Brown Christmas, language arts students explore the music and literary themes of the story. After they have watched the show, learners compare...
Bonneville
A Plan for Renewable Energy Goals
The best laid plans can lead to meeting renewable energy goals. A culminating project for the unit has pupils research the amount of solar and wind energy at their locations. They set renewable energy goals and use the information they...
K20 LEARN
Friends, Romans, Countrymen, Lend Me Your Emotions: Julius Caesar
Scholars, high schoolers, class members! With the help of this lesson, you too can identify the three persuasive appeals (ethos, pathos, and logos) the characters in William Shakespeare's tragedy Julius Caesar used to convince their...
K20 LEARN
Words Before Blows: Julius Caesar
Scholars examine how Brutus and Mark Antony employ ethos, pathos, and logos in their speeches to persuade the angry crowd in Act 3, scene 2 of William Shakespeare's tragedy, Julius Caesar. To set the stage, groups first identify the...
Curated OER
Advertising in the Contemporary World: An Introduction to Persuasive Texts
Beginning a persuasive writing unit with your middle schoolers? Approach it through something that persuades us all: advertising! Through studying video and print advertisement, your class will practice Common Core skills for reading...
Southern Nevada Regional Professional Development Program
Review Games
Boggle, Jot Thoughts, Trading Cards, Commercial Breaks, Snowball Fight, Bingo, Draw it! Here’s a bunch of review games that would make a great addition to your curriculum library. The games can be easily adapted to address the Common...
River Dell Regional School District
Nutrition Project
A salad of nutrition-themed videos can be enjoyed by your health class as a wrap-up to the nutrition unit. Groups select a topic and create a two-three minute skit or commercial to be filmed and shared. If you assign each group a...
Museum of the Moving Image
Playing on Emotions: Focus on Political Ads Featuring Children
Political ads are designed to play on viewers' emotions. The focus of this resource is on ads that feature children, either to establish the candidate as family friendly, or to create fear for children in the minds of viewers. Groups...
Museum of the Moving Image
AdMaker, Nixon vs. Humphrey, “Convention” (1968)
After viewing the infamous 1968 Presidential campaign ad, "Convention," groups use AdMaker to create their own 30 second ad that features Richard Nixon rather than Hubert Humphrey.
Museum of the Moving Image
AdMaker, Obama vs. McCain, “Fundamentals” (2008)
Truth is often left on the cutting room floor when political ads are produced. After viewing the 2012 backfire ad, "Fundamentals" that takes John McCain's comments on the US economy out of context, class groups edit the audio and video...
PwC Financial Literacy
Evaluating Financial Information
Advertising is all around us. Sometimes those advertisements are directed at young people, so it's important for youngsters to recognize false advertising and fraud when they see it. That's what this instructional activity is all about....
Creative Educator
Sell It with Propaganda
Augment a unit on propaganda by prompting class members to create propaganda. Using Frames software, groups demonstrate their understanding of propaganda techniques by designing a new product, creating a commercial to sell their product,...
Teach Hub
Super Bowl Classroom Activities
Need some help getting young football fans to focus on something besides the Super Bowl? Use a list of football-themed activities for art, math, science, nutrition, language arts, and social studies to get their heads in the game!
Media Smarts
Selling Tobacco
Take a look at tobacco advertising techniques through the decades. Students analyze the differences in strategies, and write an essay on the advertising history of one brand of tobacco, how tobacco advertising has changed over time, or...
National History Day
Propaganda Posters of World War I: Analyzing the Methods Behind the Images
The power of a picture. During the events surrounding World War I, propaganda posters were widely distributed in American society to sway the emotions of its citizens. By analyzing World War I propaganda posters in the first installment...
University of Oklahoma
Barbie™: Blessing or Curse? - Style, Format, and Genre
Barbie has been an iconic figure in the lives of girls since the 1950s, but her existence has been full of controversy. A lesson plan on style, format, and genre explores that controversy by looking at three texts with different...
Media Education Lab
Propaganda Techniques
In an age of fake news, alternative facts, and biased reporting, it is more important than ever that 21st century learners develop the critical-thinking skills necessary to recognize, analyze and resist the propaganda techniques used in...
K20 LEARN
Ace in the Hole
How does inertia affect an object's trajectory? After watching a video on safety belt use, pupils discuss the notions of inertia. Using their knowledge, individuals try to drop a ball on a target while running, and classmates observe the...
Institute for Humane Education
Selling "Boy" and "Girl"
Monster trucks, action figures, and video games. Are these toys designed for boys or girls? Scholars work in small groups to find and categorize examples of boy and girl toys from catalogs. Next, learners analyze the two sets of pictures...
EngageNY
Analyzing the Power of Different Mediums: Little Rock Girl 1957
Scholars begin the instructional activity by watching a video of media history and discussing it in a Turn and Talk. They then look at the texts A Mighty Long Way and Little Rock Girl 1957 to make a connection to the role of the press in...
Yale University
inspireED Innovator's Guide
Educators and scholars come together to build a team of go-getters striving for positive change in their school and community. Become an insipreED team with this handy guide designed to get you started. Sixty pages outline the who, what,...
Curated OER
Rational and Irrational Numbers 2
Is the circumference of a circle always, sometimes, or never rational? Learners answer questions individually and also work in groups to look at sums and products of rational and irrational numbers. They must also be able to use the...
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