Curated OER
Magazine Production
Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...
Teaching Tolerance
Advertisements and You
Watch out for clever advertisements! Using the lesson, scholars learn how to identify online ads and respond to them critically. They then use what they've learned to develop a list of strategies to evaluate web pages.
Teacher Web
1920's Magazine
What a creative and engaging project to incorporate into your studies of the 1920s! Your young historians will work in groups to design a magazine discussing the political and cultural topics of the decade, each member writing one...
Scholastic
Presenting Persuasively (Grades 6-8)
Teens and pre-teens are a prime target for advertisers, so how are they doing it? An interactive activity highlights the strategies used by advertisers, such as visual imagery and verbal clues. Then, a short writing assignment puts those...
ReadWriteThink
Critical Media Literacy: Commercial Advertising
Commercial advertising—we can't get away from it, but do we realize just how often we are being advertised to? With this lesson plan, scholars analyze mass media to identify how its techniques influence our daily lives. Learners browse...
Curated OER
Group Product-Pitch Presentation
Are you just about to teach persuasion in your class? If so, you should consider this short unit. In small groups, learners create a product, develop a magazine ad for the product, and pitch this product to the class using a visual...
Federal Trade Commission
Ad Awareness
Movie theaters, shopping malls, television, the Internet ... no matter where people go, they are inundated with advertisements. Scholars discuss the topic of ad awareness using the first of four Admongo lessons about advertising. Pupils...
Scholastic
Choose Your Words Wisely (Grades 9-12)
Words, words, words. The function of words in persuasive writing is the focus of a group activity that asks members to analyze how words advertisers use are designed to influence targeted audiences.
Visa
The Influence of Advertising
Pupils become informed consumers and citizens with this lesson plan on the influence of advertising, identifying basic advertising techniques and discriminating between fact and claim in modern advertisements and commercials.
Curated OER
Sounds of the Season
During Christmas time, use common carols and Tchaikovsky's Nutcracker music as the basis for writing advertisements. Learners can work in teams or individually as they listen to songs via the links provided. A "Christmas Music Comparison...
British Council
Advertisement Storyboard
Lessons about advertising slogans are GR-R-REAT! Using the resource, pupils engage in an interactive activity to match advertisement blurbs with their corresponding product names. Next, they discuss famous slogans and identify where to...
Curated OER
Marketing to Teens: Marketing Tactics
Enlighten young consumers to advertising techniques aimed specifically at their generation. Have learners answer questions about how advertisements are geared for a younger audience, then have them practice selling to other teenagers....
Media Smarts
Looking at Food Advertising
Tony The Tiger, The HoneyComb Kid, The Nestle Quick Bunny. As part of a study of the methods advertisers use to sell foods and how this advertising effects their food choices, kids create their own spokescharacter and/or jingle for one...
Bright Hub Education
Advertisement Analysis
Middle schoolers review magazine ads and take a look at some of the most common advertising techniques. From analyzing these ads, youngsters begin to become aware of how advertisers target specific age groups, gender groups, and how they...
Curated OER
Analyzing Advertising
Some ads really make products look great, and even better than they really are! Kids get into small groups to research and compare marketing used by various cell phone companies. They analyze advertisements, carrier options, and cell...
NPR
Suffrage Lesson Plan
Has life changed for American women in the last century, or are there common themes between the lives of 21st century women and the struggle of suffragettes from the 1910s? Explore the ways media reflects the position of women in the...
Curated OER
Find The Hidden Message: Media Literacy in Primary Grades
Learners practice listening to and reading various types of media and text. In groups, learners use video, newspapers, magazines, and more to compare and contrast different types of information. They identify the differences between fact...
English Enhanced Scope and Sequence
Identifying Persuasion in Media Literacy
As part of a study of media literacy, groups examine advertisements from Money, Fortune, The New Yorker, or Good Housekeeping and identify the types of rhetorical appeals used in the ads. After groups present their findings, the whole...
Curated OER
Marketing to Teens: Gotta Have It! Designer & Brand Names
Advertisers want us to believe we would be accepted if we wore the right clothes or owned the right stuff. This assumption forms the heart of an exploration of the impact of advertising on teenagers. A safe classroom environment would...
Curated OER
Author's Purpose
A simple activity for young readers, this introduces the idea of author purpose. Learners analyze various types of texts (newspaper articles, magazines, books, advertisements, etc.) and determine if the author's purpose for writing was...
Media Smarts
Advertising All Around Us
Here is a set of advertising lessons, explore language, techniques, representation, and target audiences. Discuss the impact ads have on our daily lives. What do we see and how do they make us feel? Observe ads from around the world and...
Federal Trade Commission
Ad Creation
How would someone market a new cereal to space aliens? Using the third instructional activity from a four-part Admongo series on advertising, pupils learn about persuasive techniques companies use to convince consumers to purchase their...
Curated OER
Analyzing Folklore: Redwall
Brian Jacques’ novel Redwall provides the focus for a series of lessons involving the analysis of folklore. Adopting the persona of a character, groups write letters in the voice of their character, assemble a collage using Microsoft...
Curated OER
Marketing to Teens: Parody Ads
High schoolers deconstruct advertising messages by analyzing parody ads and exploring the purpose of satire. Then they create their own parodies based on real ads discussed in class. A creative activity to extend any study of media,...