Scholastic
Persuasive Communication (Grades 9–12)
Before your students reached your morning class to learn about persuasive writing, they probably saw dozens of examples of persuasive communication in the form of advertisements. A short, introductory lesson inspires class members to...
EngageNY
Fraction Multiplication and the Products of Decimals
Class members come up with a hypothesis on the number of decimal digits in the product of two decimals. Learners work in groups to complete several decimal multiplication problems. The results help groups develop a conjecture on the...
Curated OER
Inquiry into Consumer Products
Students recognize different consumer products, found in and around the home, that have reactive or denaturing properties when used together. They explore chemical and physical properties of each product by identifying chemical formulas...
Media Smarts
Packaging Tricks
As part of their study of how advertisers use various techniques to influence consumers, kids examine the design, the promotions, and the product placement in the packaging of their favorite foods.
Media Smarts
Marketing to Teens: Alternate Ads
Did you know that Coke can teach the world to sing in perfect harmony? Learners develop an awareness of more subtle, less obvious methods advertisers use to reach consumers. Included is a list of related lessons available on the Media...
Curated OER
Watching the Watchers
Students identify, explore, and analyze the effects of their daily exposure to advertising.
Curated OER
Chemical Consequences of Burning Fossil Fuels
Future scientists are introduced to the chemical consequences of burning fossil fuels, learning that fossil fuel combustion leads to the formation of oxides of three nonmetals: carbon, nitrogen, and sulfur, all of which end up in the...
Curated OER
Shoe Shine
Young artists use Paintstik colors on paper, canvas, metal, fabric or another surface to create a work of art to be presented in a gallery. Students research the origins of the "Snakebasket" they are creating. These art lessons produce...
Illustrative Mathematics
Reasoning about Multiplication and Division and Place Value, Part 2
The learner puts reasoning and estimation to work. The directions are to place a decimal in the answer to make the equation true. Pupils are to look at the two problems, one multiplication and one division, and estimate an answer. No...
Novelinks
Running Out of Time: Anticipation Guide
Get your class ready to read with this anticipatory set for Running Out of Time. Small groups each consider one thought-provoking statement. After each group comes to a consensus, the whole class participates in sharing ideas and voting...
Curated OER
Animals of the Chinese Zodiac
Third graders study the elements of the Chinese zodiac. They observe the placement of the animals on the zodiac chart while studying the Chinese New Year.
Curated OER
Advertising and Healthy Decisions
Students analyze alcohol and tobacco ads and create parodies of them. The eight lessons in this unit include discussions about why teens smoke or drink, the psychology behind the advertising, and writing persuasive letters to agencies,...
MENSA Education & Research Foundation
Media Literacy
Young learners today are bombarded by media manipulation. Help them develop the skills they will need to become savvy 21st century media consumers with a unit on media literacy.
Curated OER
Understanding the Influence of the Media
Critically analyze advertising techniques, such as circular reasoning, bandwagon, testimonial, and repetition, with worksheets that effectively discuss and illustrate how the media aims to influence.
College Board
AP® Psychology Cognition and Language
I can remember what happened five years ago, but I can't recall what I did last week! High school psychology students analyze how memory, cognition, and language impact one another. Hands-on activities, memory exercises, and research...
Curated OER
Radio Program
Students identify and assess the impact of unions on workers, management, and community. They listen to radio stories, students are asked what can they conclude about the impact of unions on the lives of the workers, management, and...
Laboratory for Atmospheric and Space Physics
Where Are We Going?
Come take a ride on the space bus! Scholars go on an imaginary trip to pick up their peers from the inner and outer planets while reinforcing math skills. First, learners round decimals to identify each planets' distance from Earth....
Federal Reserve Bank
Ben Franklin: Highlighting the Printer
By studying Benjamin Franklin's work as a printer, your class will have a fantastic opportunity to learn about the economic concepts of entrepreneurship, human capital, and investment.
West Contra Costa Unified School District
The Power of Ten: Building a Magnitude Model
Add visual representation to teaching place value with a magnitude model. Using adding machine tape, pupils build a linear place value strip from 1 to 100.
Curated OER
Let's Make a Map
Second graders draw maps of their playground, noting objects such as trees and play equipment. Working in groups, they make maps of different parts of the school and assemble them into a schoolwide map. They make maps on a field trip to...
Curated OER
That's Your Side of the Story!
Twelfth graders discuss the elements of effective debating. they debate governmental issues after reseraching selected topics. With student permission, the debate may be videotaped for viewing to other classes or during open house.
Curated OER
Who Pays for My Favorite Television Program?
Ninth graders analyze media messages. In this media messages lesson plan, 9th graders identify techniques in television commercials that appeal to the senses and emotions. Students analyze the elements in example ads. Students keep...
Curated OER
Marketing A Breakfast Cereal
Kids put their creativity to use by engaging in a marketing and business project. They employ sound marketing strategies to create, produce, and sell a new breakfast cereal. A fun project that can be modified to fit learners of any age.
Teach Engineering
Weather Basics
Weather — there's more to it than meets the eye of the storm. With this resource young meteorologists learn about the basics of weather, including information about the factors that influence the weather, common weather vocabulary,...