University of Wisconsin
Analyzing Presidential Campaign Propaganda
Campaign propaganda has evolved from 1952 through the presidential election of 2008. A social studies activity prompts class members to analyze the devices used in ads and political cartoons, noting strategies they believe would work to...
Classroom Law Project
Should we believe everything we read? Becoming a discerning consumer of media
Class members investigate the role media should play in a healthy democracy. As part of this study, groups analyze political advertising, use FactCheck to assess not only the veracity of but the persuasions techniques used in candidates'...
iCivics
Step 9: Grab People’s Attention
Attention! Attention! Scholars investigate the concept of attention-grabbers in advertising a product or a cause. They use the ninth installment of a 10-part County Solutions - High School series to analyze t-shirts, bumper stickers,...
Institute for Humane Education
Not So Fair and Balanced: Analyzing Bias in the Media
Life is not always fair. Who's heard that before? This same concept moves to a larger scale using prejudice and bias. Pupils discuss where prejudice attitudes derive and how they develop throughout life. Reading comprehension...
Institute for Humane Education
Where Are the People like Me?
Are some characteristics more desired than others?Scholars examine attributes of characters in books, models in catalogs, and articles in magazines. Discussion leads to identifying characteristics they see more often as well as...
Institute for Humane Education
Selling "Boy" and "Girl"
Monster trucks, action figures, and video games. Are these toys designed for boys or girls? Scholars work in small groups to find and categorize examples of boy and girl toys from catalogs. Next, learners analyze the two sets of pictures...
Teaching Tolerance
Listen Up! PSA for Change
Challenge scholars to speak up about a topic by creating a public service announcement or social media blitz about an issue they feel passionate about. Have them research their issues, then decide the best way to take their messages to...
Curated OER
Computers At Work
Students develop simulated businesses, and identify the ways in which their businesses might use computers. They write job descriptions and help wanted ads for the employees who would be responsible for using computers in their businesses.
Curated OER
How Advertising Works
Students investigate the concept of advertising while using the context of tanning lotion. They have a class discussion using examples provided in the lesson to measure the effectiveness of advertising. Students investigate the key...
Curated OER
Runaway Ad - Using Primary Documents
Students examine a runaway slave advertisement. In this American history lesson, students investigate a missing slave advertisement run by Thomas Jefferson in 1769. Students make inferences based on the advertisement.
Crafting Freedom
Creating Original Historical Fiction Using Henry "Box" Brown's Narrative and Runaway Slave Ads
Young historians discover the experiences of runaway slaves after reading the brief biography and narrative excerpt of Henry "Box" Brown, who escaped slavery by having himself shipped away in a crate and popularized his flight in a...
EngageNY
Shared Reading: Learning About Colonial Trades
Trading in Colonial America is the focus of a lesson plan that boosts reading skills. As a class, scholars examine the informational text for crucial details, use their newfound knowledge to share information with their peers, and write...
Curated OER
Byzantine Art: 5th century to 1453 AD
Art and architecture are great ways to help define historical periods and cultural norms. Take a critical look at the art of the Byzantine period as seen under Justinian rule. Iconography, vocabulary, religious, and political concepts...
Curated OER
School Uniforms: Debating the Issue and Creating an Advertisement
Fifth graders debate the issue of school uniforms. They research, finding supporting evidence supporting their stance. Using the Lincoln-Douglas form of debate, 5th graders discuss the positive and negative issues of the topic. They...
Curated OER
Crime Drama Teaching Units
Investigate the nature of crime dramas on television. What exactly are they trying to portray? Questions and a comparison chart support learners as they watch shows from Canada, Great Britain, and the United States. An oral presentation...
Media Smarts
Learning Gender Stereotypes
How do media representations influence our attitudes? Examining advertisements through the filter of gender representation forms the basis of this, the second of three lessons that address gender stereotypes. Resources include links,...
Media Smarts
The Broadcast Project
As part of a unit on media studies, kids are asked to chart their viewing habits, observe the advertising that sponsors their favorite shows, and then to imagine what they would broadcast if given a block of airtime.
Curated OER
Adbusting: A Media Literacy Unit
Learners examine the ethical issues regarding the role of advertising in our society. They watch a series of ads, analyze the messages of the commercials, and in small groups create a counter-ad.
Curated OER
A Smarter Consumer
Learners explore advertising. In this advertising lesson, students review what they've learned about advertising and discuss how they look at ads differently. Learners brainstorm questions they might ask themselves about an ad before...
Curated OER
Critical Consumerism
Students identify the role of advertisements in their environment. For this advertisement lesson, students find advertisements in their classrooms and discuss them. Students write a definition for advertisements and identify related...
Curated OER
"Targets"
Students investigate how alcohol advertisers target young people. They watch and discuss a video, create a collage using alcohol ads, develop captions for each ad, and discuss and evaluate how young people are the targets of alcohol...
Curated OER
Represent Yourself
Students reflect on their strengths, to foster postive self-awareness and self-esteem. They discuss what the purpose of an adertisement is. What can an ad communicate? Students create an ad of themselves that reflects their own...
Curated OER
Convince Me!
Young scholars analyze advertisements meant to persuade a reader to purchase a certain product or service to find out what stands out about the ad or what it is about the ad that persuade readers. They complete an analysis chart, and...
Curated OER
Signs Signs - Everywhere Signs
Young scholars examine advertising techniques. In this media literacy lesson, students collaborate to create PowerPoint presentations that feature multimedia formats to share advertising that is present in their community.
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