Curated OER
The Marketing Mix
Young scholars examine the seven P's in marketing. They discover the need to blend different elements to make marketing successful. They place significance on elements for different products and services.
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Marketing Techniques
High schoolers explore, analyze and study the key elements of the marketing mix and the significance of the promotional mix. They investigate and explain the importance of communication to Vodafone and the use of David Beckham to sponsor...
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The Marketing Mix in Travel and Tourism 2
Students examine the marketing mix involved in special interest tourism. They develop a deep understanding of marketing mix by completing a case study of the Anantara Resort and Spa Elephant Camp, in northern Thailand.
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The Marketing Mix in Travel and Tourism 1
Students complete this first lesson in a series about how marketing mix is applied to a travel and tourism facility in special interest tourism. They work on a case study of the Anantara Resort and Spa Elephant Camp, in northern...
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Analyzing Advertising
Some ads really make products look great, and even better than they really are! Kids get into small groups to research and compare marketing used by various cell phone companies. They analyze advertisements, carrier options, and cell...
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The Four P's of Marketing
Students explore how product, price, place and promotion play key roles in the marketing mix.
Carolina K-12
Comparing Economic Systems
How do people make decisions in a world where wants are unlimited but resources are not? How do individuals and governments utilize scarce resources (human, natural, and capital) in different economic systems? Introduce your learners to...
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Create and Market Your Product
Students work in groups of four to create and market a product. They choose or create a product which fits snuggly in the box given at the beginning of class. Students are told that the product must not be an article of clothing, shoes...
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A FREE MARKET WITH THE HELP OF GOVERNMENT
Students engage in a study that explains how laws and government have policies that affect the economy to run more smoothly. The focus is upon the historical development of the free market and how the government was involved. Students...
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Lemonade Business Stock Market Intro
Students role play as business owners in order to learn about how certain aspects of business works. In this 3rd - 6th grade lesson plan, students experience creating and running their own business, including earning profits and...
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Entrepreneur: Serving the Mature Adult
Tenth graders recognize the needs of older consumers for certain products. They apply creativity skills to develop a product that meets the needs of older consumers. In the end, they do a verbal presentation for a group of older consumers.
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ECONOMIC SYSTEMS
Young scholars list and explain the three types of economic systems as well as the three economic questions that every economic society must answer at one time or another. In addition, they identify the five features of our market economy.
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An Introduction to Modern Economics
Practice reading comprehension with this informational economics worksheet. Learners read a 2-page explanation of the beginnings of modern economics and how it plays a role in society. This reading discusses natural, human and capital...
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Will the Real Capitalism Please Stand Up?
Students analyze descriptions from five different countries to determine which institutional components of capitalism are present and, if so, to what extent. They then place each on a continuum depending upon the number and strength of...
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Group Presentation Project
Students teach class by creating a presentation and activity for a section of the chapter on Marketing Plans and Market Segmentation. They work cooperatively in groups on different sections of the textbook chapter and use PowerPoint to...
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Comparison of Economic Systems
Here is a worksheet in which learners identify and compare economic systems (market, command, mixed, etc.) with 18 fill-in-the-blank questions and a graphic organizer.
School Improvement in Maryland
Types of Economic Systems
As an introduction to economics, government classes investigate different types of economic systems (traditional, command, market or capitalist, mixed) to determine answers to basic question about how goods are produced.
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Mercury Emissions: "Cap and Trade" Game
Students identify the role of government in protecting the environment, and participate in a game where they run a profitable or unprofitable power plant in changing market conditions. They summarize the pros and cons of emissions credit...
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Government Lesson Plan 16
Students identify different economic systems, compare economic systems by determining how the three basic economic questions are answered in each, and explain concept of mixed economies.
Scholastic
The Rise of Railroads: California
Railways are an integral part of the history of California. Using a timeline format, class members connect major historical events to the rise of the railroads and their impact on the state. Activities include a mix of independent and...
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Look! You're Wearing Geography
Sixth graders explore economic systems. For this economics lesson, 6th graders discover global markets. Students work in small groups to identify where their clothing and materials originated. Students locate countries on a map and...
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Economics Study Guide
In this economics instructional activity, students answer a variety of fill in and short answer questions, draw a diagram to illustrate the circular flow of economic activity, and write short essays to address prompts.
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Group Advertising Project Using iMovie
Students, while working in groups, pick a product or service from one company to invest in for the Newsday Stock Market Game. They develop an advertisement for the product or service utilizing the iMovie program on the computers.
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The Magic of Markets
Students examine how exchange is trading goods and services with people for other goods and services or money. They examine how people voluntarily exchange goods and services because they expect to be better off after the exchange.
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