Carolina K-12
Propaganda, Spin and Soundbite Politics
It's all about the spin! In an introduction to propaganda techniques and soundbite politics, scholars first learn about common propaganda techniques before seeing them in action in the context of the 2016 election cycle. Activities...
Overcoming Obstacles
Anti-Bullying Handbook: Creating a Positive Environment in the Classroom and Beyond
A hot-button topic in schools today is bullying, and although there is heightened awareness of this problem, information about specific steps schools can take to combat the problem and create a positive environment is difficult to find....
Curated OER
Covering the News
Learners compare the coverage of two crime stories Using local or national newspapers, news magazines and other reference materials, each group trace the "unfolding" of two crime stories: The Laci Peterson investigation plus one students
Curated OER
Now That's Beautiful!
Your class experiences dozens of messages about beauty every day by reading magazines, watching movies, and listening to the radio. Have them analyze society's view of beauty in groups after discussing several resources, including...
Centers for Disease Control and Prevention
Youth Exposure to Advertising and E-Cigarette Use
Vaping is increasingly popular with young people. Small wonder given the marketing strategies used by the companies that produce E-cigarettes and vaping flavors like menthol, chocolate, and candy. Check out an infographic that identifies...
Curated OER
Minding the Media
Students reflect on the fairness of rating movies, television, radio, books, magazines, Web sites and other media. They submit their own entries for a media rating guide.
Curated OER
Create a Youth Consumer Magazine
To underscore the importance of being informed consumers, kids check out youth consumer magazines and websites and then create their own. Although no detailed plans are included in the resource, it is packed with ideas and suggestions.
British Council
Advertisement Storyboard
Lessons about advertising slogans are GR-R-REAT! Using the resource, pupils engage in an interactive activity to match advertisement blurbs with their corresponding product names. Next, they discuss famous slogans and identify where to...
Curated OER
Magazine Production
Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...
ReadWriteThink
Persuasive Techniques in Advertising
Help your 21st century learners develop their media smarts with this resource that has them examine the persuasive techniques advertisers use to influence specific demographics and then to use these techniques to craft their own ads.
Radford University
How Is Your Gender Represented?
Does the media shape people's views on gender? Scholars use data on gender portrayal in magazines to explore the idea. They use a spreadsheet program to create bar graphs and perform a chi-square test. They also use provided data to...
Scholastic
Persuasive Communication (Grades 9–12)
Before your students reached your morning class to learn about persuasive writing, they probably saw dozens of examples of persuasive communication in the form of advertisements. A short, introductory lesson inspires class members to...
Nemours KidsHealth
Alcohol: Grades 9-12
Two activities ask high schoolers to consider the role of alcohol culture in their lives. First, groups analyze the types of appeals used in newspaper ads for alcoholic drinks and compare those images with what they have observed....
Curated OER
Health: Media and Body Image
Fifth graders examine the influence of advertisements on body image and purchasing. They discuss the psychology behind the ads and working in groups cut out words in magazine advertisements that could entice them to buy the product. ...
Curated OER
Advertising
Students explore the advantages/disadvantages of advertising and all it entails for the consumer. Public relations is examined in depth. In addition, media, slogans, promotion and elements of print and color are examined in detail.
Curated OER
Media Views
Students create a collage of images depicting trends in the media. In this media lesson, students watch excerpts from several films, television shows, and commercials. Students compare and contrast media views...
Curated OER
Media and Society
Students rank public figures and decide what makes a good citizen.Working in pairs students design their own way of assessing contributions to society. The following contributions are examined for evaluation: Helping others, obeying the...
Curated OER
Elements of Messages
Students examine media messages. In this media awareness lesson, students analyze political cartoons and identify the literary elements they incorporate. Students also use the Media Elements Handout to identify the elements in other...
NPR
Suffrage Lesson Plan
Has life changed for American women in the last century, or are there common themes between the lives of 21st century women and the struggle of suffragettes from the 1910s? Explore the ways media reflects the position of women...
Curated OER
Sports Personalities in Advertising
During a series of four activities, class members examine and deconstruct advertising that features famous athletes. They determine target audiences, analyze ads, explore "emotional climate," and role play a meeting between a sports...
Curated OER
Current Events
Here is an ongoing activity intended to build interest in local, national, and world news. The class is divided into four groups of approximately five learners each. The groups are responsible for monitoring the daily news. They compose...
Curated OER
That Is Not My Opinion!
Being an informed citizen requires distinguishing fact from opinion and understanding persuasion methods. Secondary learners evaluate newspaper editorials. They read opinion pieces, identify the writer's purpose and position on an issue,...
Curated OER
Latin America and United States Policy Today
Learners compare the situation of Latin American immigrants with the situation of immigrants from other areas of the world. They use media to obtain information on topics of academic interest, personal interest, and intellectual interest.
Curated OER
Race and Gender in the Media
Learners analyze race and gender in the media. In this algebra lesson plan, students apply their knowledge of percents and ratios to determine the representation of race and gender in the media. They discuss and graph their data.