English Enhanced Scope and Sequence
Research Project Embedded with Media Literacy
Here is a phenomenal language arts lesson on media literacy for your middle and high schoolers. In it, learners produce a research product in the form of a public service announcement (PSA). First, they view examples of these PSA's to...
Curated OER
Understanding the Influence of the Media
Critically analyze advertising techniques, such as circular reasoning, bandwagon, testimonial, and repetition, with worksheets that effectively discuss and illustrate how the media aims to influence.
Curated OER
Find The Hidden Message: Media Literacy in Primary Grades
Learners practice listening to and reading various types of media and text. In groups, learners use video, newspapers, magazines, and more to compare and contrast different types of information. They identify the differences between fact...
Ontario
Critical Literacy—Media Texts
Media texts convey both overt and implied messages. As part of their study of media, class members analyze the language, form, techniques, and aesthetics in a variety of media texts.
ReadWriteThink
Critical Media Literacy: Commercial Advertising
Commercial advertising—we can't get away from it, but do we realize just how often we are being advertised to? With this lesson plan, scholars analyze mass media to identify how its techniques influence our daily lives. Learners browse...
Curated OER
Beyond Media Messages: Media Portrayal of Global Issues
Take a close look at news reporting techniques and global issues. Begin by creating a graphic representation of developing nations and defining the term. After class discussion, the second day's activities pick up by deconstructing news...
Curated OER
Favorite Sports and Athletes: an Introduction to Sports Media
Even young children watch sports and like team logos and products. It's never too early to think critically about what's onscreen. This exercise develops awareness that media communicate values (i.e. who participates in sports and who...
Prestwick House
Understanding Language: Slant, Spin, and Bias in the News
We live in a time of fake news, alternative realities, and media bias. What could be more timely than an activity that asks class members to research how different sources report the same topic in the news?
English Enhanced Scope and Sequence
Identifying Persuasion in Media Literacy
As part of a study of media literacy, groups examine advertisements from Money, Fortune, The New Yorker, or Good Housekeeping and identify the types of rhetorical appeals used in the ads. After groups present their findings, the whole...
Maryland Department of Education
The Concept of Identity Lesson 8: Propaganda in Visual Media
Visual and print propaganda are featured in a lesson that asks readers of A Separate Peace to examine the techniques used in propaganda from World War I, World War II, presidential elections, and in the novel.
Curated OER
Media Awareness: the Basics of Advertising
Students explore marketing techniques. In this media awareness lesson, students watch instructor-selected advertising and identify the marketing techniques used in each of them. Students then create advertisements for products.
Curated OER
Media Literacy in Presentations
Middle schoolers study the three types of mass media messages: visual media, written media, and audio media. After a class discussion which has them list examples of each, learners get into pairs and work on analyzing the "Four A's" in...
EngageNY
Determining Central Ideas: Media Literacy
Can I persuade you? Learners discuss the things they might say when trying to persuade someone under various circumstances. Groups of pupils first receive Basic Persuasion Techniques cards to sort into categories. They end the...
iCivics
Propaganda: What’s the Message?
As class members progress through eight fully prepared learning stations, they will identify how bias is present in persuasive media, as well as differentiate among types of propaganda techniques like bandwagon propaganda and the use of...
Curated OER
Techniques Used to Convey Media Messages
Students consider the impact of media messages. In this media awareness instructional activity, students discover the types of media techniques employed in advertising and share examples of each as they create media message collages.
ReadWriteThink
Persuasive Techniques in Advertising
Help your 21st century learners develop their media smarts with this resource that has them examine the persuasive techniques advertisers use to influence specific demographics and then to use these techniques to craft their own ads.
Curated OER
Techniques Used to Convey Messages in Media
Students examine different types of media. In this media awareness lesson, students discover techniques used in print, language, symbolic, and technical media as they rotate through classroom station activities.
Curated OER
Media Literacy Unit - Part 4
Seventh graders study how advertisers use techniques to sell their products. In this persuasive media lesson, 7th graders analyze media messages to find the advertiser's purpose. They examine different advertising techniques and their...
Curated OER
The Media and You
Seventh graders discuss the main purposes of media. Using various advertisements, they identify the method used by the advertisers in each example. They use these methods to create and sell their own product to the class. They use the...
Curated OER
The Creative Process
High schoolers conceive and create works of visual art that demonstrate comprehension of how the communication of their ideas relates to the media, techniques, and processes they use. They initiate, define, and solve challenging visual...
Newseum
The Tools to Persuade
After reviewing persuasion techniques, young historians examine how a specific technique was used in the pro- or anti-suffrage messages. They then examine how that same technique is used in modern-day media messages.
Star Wars in the Classroom
"Shakespeare and Star Wars": Lesson Plan Day 12
Class members compare the final 30 minutes of Lucas's Star Wars: A New Hope with Act V of Doescher's play, William Shakespeare's Star Wars: Verily, A New Hope and consider how the choice of media influences viewers' impression of the...
Media Smarts
Marketing to Teens: Gender Roles in Advertising
Young learners explore gender roles in advertising by taking an ad campaign they have seen which is specifically directed to one gender, and redesigning the campaign to target the opposite gender. After leading a guided discussion about...
Curated OER
Media Lessons Help Students to Better Understand Persuasive Language
Beginning a media unit by taking a closer look at advertising, and persuasive techniques can keep students engaged.