Curated OER
Book Ads
Students observe book ads from Reading Rainbow and decide on a book to write an ad for. They prepare an ad and produce it using a digital camcorder and software.
Curated OER
Fighting The Horse Race: Creating Ads Which Explore 2008 Presidential Candidates & Issues
What is advertising? What role does it plan in an election? Middle and high schoolers discuss advertising and its purpose by sifting through different magazines and discussing the products they find. Then they relate advertisements to...
Curated OER
Econ in a Bag
Here is a nice idea, have your young entrepeneurs form their own companies. Each company is given a paper bad to locate and place resources in that they can use to create products their businesses sell on Sale Day. They identify and...
Online Publications
Become a Journalist
Explore the newspaper as a unique entity with a detailed and extended unit. The unit requires learners to consider the newspaper's role in democracy, think about ethics, practice writing and interviewing, and examine advertising and news...
Curated OER
It's an Ad Eats Ad World
Students explore the power and influence of television advertisements in presidential campaigns. They choose issues in the 2004 campaign and create promotional materials addressing these issues from varying points of view.
Scholastic
Presenting Persuasively (Grades 6-8)
Teens and pre-teens are a prime target for advertisers, so how are they doing it? An interactive lesson highlights the strategies used by advertisers, such as visual imagery and verbal clues. Then, a short writing assignment puts those...
BBC
The Role of a Monarch (key stage 2 and 3)
What makes a good monarch? Elementary and middle schoolers examine popular symbols of the British monarchy before designing a television advertisement about the qualities needed in a monarch. Next, they write poems using metaphors and...
Curated OER
Springfield Digital Storytelling Project #6: Grapes Commercial
Here is a fabulous lesson that should have your class very excited! They utilize the GRAPES formula in order to produce a commercial like ones we see on TV. Working in pairs, they must come up with a script, take video, provide music,...
Curated OER
Ad Awareness from Admongo.gov
Students explore mass media by completing worksheets in class. For this consumerism lesson, students discuss the meaning behind advertisements and how they are used in television, the Internet and print. Students analyze a group of ads...
Curated OER
Advertisements and Commercials
Young scholars analyze advertisements. For this advertising lesson, students share their favorite print advertisements and commercials and explain why they like them. Young scholars view more print or television advertisements aimed at...
Curated OER
Cool Commercials Critique
Students investigate advertising by critiquing commercials in class. In this media lesson plan, students view several commercials on their computers while completing a worksheet which helps them critique the ads. Students...
Curated OER
Watching the Watchers
Students identify, explore, and analyze the effects of their daily exposure to advertising.
Curated OER
Creating a Commercial
Students investigate the world of advertising and video production by creating their own commercial. In this advertising lesson, students discuss a fictitious product which they create an advertising campaign for. Students...
Curated OER
Targets
Students evaluate advertisements for alcohol products. They watch a video, answer discussion questions, and create a collage using magazine alcohol ads with rewritten captions.
Curated OER
"Let's Make Some Money"
Students complete a project about economics, supply, and advertising. In this advertising lesson, students discuss how money is made, entrepreneurs, and advertising. They make their own business with toys to sell to Kindergartners.
Curated OER
It's On Sale
First graders read the book The Great Pet Sale to learn about economics and advertisements. In this economics lesson plan, 1st graders read the book The Great Pet Sale and define related vocabulary words. Students compare prices to find...
Curated OER
Pitcher Perfect
Students consider how advertising messages are constructed and relayed. They invent fast-food businesses and create presentation posters outlining the first commercials to promote their new brands.
Curated OER
“Leading Doctors Say…”
Seventh graders analyze how media and celebrities influence consumers. In this social studies lesson, 7th graders view different commercials and discuss their advertising techniques. They explain why celebrities are often used to give...
Curated OER
TV Without the Television
Students consider their own understanding of advertising on the Internet and examine the latest form of advertising online to create "How it Works" posters for a variety of Internet technologies. They reflect on how these technologies...
Curated OER
Advertising Project
Students use word processing software to create slogans for products. They write their own jingles and create their own packaging for products they design. Then they write and act out their own television commercials for their products.
Curated OER
Reducing Ecological Footprint Ads
Students examine the impact of geological footprints. In this geography skills lesson, students calculate geological footprints and discuss ways to reduce the footprints. Students create advertisements that motivate others to reduce...
Scholastic
Persuasive Communication (Grades 9–12)
Before your students reached your morning class to learn about persuasive writing, they probably saw dozens of examples of persuasive communication in the form of advertisements. A short, introductory lesson inspires class members to...
Teaching Tolerance
Listen Up! PSA for Change
Challenge scholars to speak up about a topic by creating a public service announcement or social media blitz about an issue they feel passionate about. Have them research their issues, then decide the best way to take their messages to...
Nemours KidsHealth
Media Literacy and Health: What’s the Truth?
In this personal health media literacy activity, students use the eight questions on this sheet to evaluate a health news report on television. Students write paragraphs the determine whether the reports are valid sources of information.