How do interest groups try to influence elections? As part of their study of the election process, groups view 30-second advertisements produced by advocacy groups and use the provided worksheet to evaluate these ads. They then craft...

Students explore educational offerings for people with disabilities. In this social studies lesson, students research early schools for people with disabilities and discuss the advertisements that were used at the time. Students create...

How do advertisers try to speak to you? Learners review a variety of advertisements and identify how they attempt to reach a particular targeted audience, as well as consider what type of audiences they might belong to as young...

Develop critical thinkers and awareness of the media's techniques. Impressionable minds analyze advertisements they see all around them in this potentially 3-week long unit of five complete lesson plans. Extended discussions, outside...

An introductory lesson plan shows learners how pervasive and influential advertising is in our culture; particularly, how teenagers are actively targeted by advertisers. As teenagers, your students already have all the information they...

In this advertising worksheet, students learn about food advertisements, including jingles, images, products, animation and more. They then complete the 3 activities in which they create their own product, spokes-character and jingle.

Students analyze advertisements. In this advertising lesson, students share their favorite print advertisements and commercials and explain why they like them. Students view more print or television advertisements aimed at children and...

Pupils become informed consumers and citizens with this lesson on the influence of advertising, identifying basic advertising techniques and discriminating between fact and claim in modern advertisements and commercials.

Activism can create real change. Class members examine a series of photographs that represent a different form of activism. Individuals then craft a persuasive speech in which they argue why the photo they chose is the best example of...

Students differentiate between fact and opinion. They define fact and opinion, then listen to and identify examples of each. Students identify different books where facts and opinions can be found, and cut out newspaper and magazine...

During a political campaign, you can hardly turn around without encountering an endorsement or attack on a candidate. High schoolers examine the ways that negative advertisement, positive advertisements, and everything in between can...

In this reading job advertisements learning exercise, 10th graders fill in 10 blanks for missing words in 10 job advertisements. A word bank is provided for students to choose answers from.

In this language arts and social studies instructional activity, students examine 10 words and phrases commonly used in job advertisements. Students choose the correct word or words to complete 10 job advertisements. Students then match...

Students explore the hidden messages in advertisements. In this business lesson plan, students discuss the role that advertisements play in our lives. Students locate advertisements that use various advertising techniques. Students...

Fourth graders design written advertisements using cut out items from catalogs or newspapers in order to persuade consumers.

Students study and discuss various magazine advertisements, looking for target audience, attention-getting method, cultural differences, etc.

Students compare aspects of daily life from the mid-19th century with those of today to contrast life then and now. They study newspaper advertisements for housing and clothing from then and now and create and illustrate their own...

Students explore the power and influence of television advertisements in presidential campaigns. They choose issues in the 2004 campaign and create promotional materials addressing these issues from varying points of view.

Students discover relationships between advertisement and persuasive techniques.  In this literacy and consumer education lesson plan, students select magazine or newspaper advertisements that use symbols, pictures, and slogans to...

Students explore the role of special-interest groups in American campaigns. They create their own political advertisements.

Young scholars examine the concepts of media literacy and how they apply to prescription drug advertising. They watch and discuss the Frontline video, "The Other Drug War," complete a worksheet, and answer questions regarding magazine...

Students access the Library of Congress's collection of Broadsides (printed material with news, entertainment, advertisements, etc.) and explore their impact on events leading up to the Revolutionary War. They create a timeline with...

Students formulate their own opinions about the issues in an election campaign through a critical examination of political advertisements, candidate debates, and political cartoons.

As part of a unit on media studies, kids are asked to chart their viewing habits, observe the advertising that sponsors their favorite shows, and then to imagine what they would broadcast if given a block of airtime.