Curated OER
Analyzing Logos
Students analyze common logos they see daily and describe what the logos bring to mind. They redesign a company logo incorporating the company's philosophy into their sketches. Students present their findings and redesign to the class.
Dream of a Nation
Read, Watch, Write for Pathos, Logos and Ethos
Encourage your young citizens to make a difference. Using Tyson Miller's Dream of a Nation: Inspiring Ideas for a Better America as a starting point, class members watch documentaries, investigate issues, and then write letters to...
Technology & Engineering Education Association of Pennsylvania
Creating a Team Logo
Most companies have logos to represent them. Ask student teams to come up with their own logos and enter them in a class competition to be screen printed. Groups must include the school initials and the team name and follow a list of...
Curated OER
Design a Logo
Student design their own canal company logo/design. In this design and creativity lesson plan, students use primary historical sources as the foundation upon which to develop their creativity and ability to investigate, develop, and...
Curated OER
The Art of Advertising
Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of...
The New York Times
Super Brand
Children can recognize popular brands from an early age, but these images symbolize much more than what they advertise. Take a journey through the design of a logo with a lesson that focuses on the history and ubiquity of the Super Bowl...
Curated OER
Logos and Commercial Arts
Students identify popular logos and discuss the purpose they serve in advertising. They take a familiar logo and redesign it based on their own experience with the company it represents.
Curated OER
Using Logos and Mission Statements to Communicate Sustainable Forestry Information
Young scholars survey forestry foundations to see how they represent important information into their logos and mission statements. In this forestry lesson plan, learners use the information to better understand visual representations...
Curated OER
Logo Design
Students create a marketing design, print communication design and a package design for a suite of products for an imaginary company. They identify the qualities of successful logos and incorporate those qualities into their own designs.
Curated OER
Logo Design and Ad Campaign Relating to Forestry Management.
Young scholars explore organizations that promote effective marketing strategies and create their own visual symbols that benefit effective forestry cultivation. In this creative lesson students study logos of organizations, create...
Read Write Think
Persuasive Techniques in Advertising
Ever wonder if that miracle product in the commercial is really a miracle? Chances are, the only miraculous part is how many people the advertisers are able to convince to buy it! Class members look over short descriptions of techniques...
Curated OER
Puberty
A simple cloze activity gets learners developing a comfort level with sexual development terminology. For Activity 1, they use 12 terms to fill in 11 blanks in an informational text, including sperm, eggs, sex hormones, puberty,...
Curated OER
Impact of Greek Mythology in Today's World
Students explore world logos and names of companies and relate them to Greek myths. Events real and imagined are examined and their effects on later cultures are discussed.
Curated OER
Cost Of Cool
High schoolers explore how marketers use the idea of "cool" to sell clothing and accessories, and become aware of their own attitudes and perceptions about what is cool. They become aware of what motivates them to buy certain things
Lincoln Public Schools
Cereal Box Project
Challenge your class with this fun and engaging engineering design project. The goal, to create a brand new cereal complete with a list of ingredients, a name and logo, and a box to hold it in. Starting with a survey to determine the...
Curated OER
The Great Paper Airplane Factory
Students investigate the economics of starting a business in this series of lessons. They role play parts of a business organization that sells paper airplanes making decisions based on calculations to make the most profitable organization.
Curated OER
Econ in a Bag
Here is a nice idea, have your young entrepeneurs form their own companies. Each company is given a paper bad to locate and place resources in that they can use to create products their businesses sell on Sale Day. They identify and...
Mathematics Assessment Project
Baseball Jerseys
Batter up! As an assessment task, learners write linear functions to model the cost of baseball jerseys. They then determine which of two companies would charge a cheaper rate to buy baseball jerseys.
Curated OER
Nutrition and the Media: Cereal Box Consumerism
How many treats do you buy each week? Learners investigate diets and how the media tricks consumers into purchasing unhealthy snacks. They will investigate the designs and logos affiliated with cereal boxes and identify specific phrases...
Curated OER
You Can't Sell This Thing
Students, in teams, design and create a logo/trademark, packaging box, and poster for advertising their new product/invention. They present their new product/invention, and information about the target audience, to the class.
Dream of a Nation
Creating Awareness through Action Oriented Writing and Research
Middle schoolers aren't too young to feel strongly about politics, social issues, consumer rights, or environmental problems. Demonstrate the first steps toward social change with a project about action-oriented writing. Eighth graders...
Curated OER
Logo Licenses
Third graders find all the lines of reflection symmetry in a given shape, identify the order of rotational symmetry of a given shape. They create designs which have reflection symmetry, rotational symmetry (orders 2, 3, 4, 6) and...
Curated OER
Can Mansueto Turn Magazine Publishing Bust Into a Boom?
Students explore the concept of entrepreneurship. For this entrepreneurship lesson, students read an article about a man who turned a magazine company into a success. Students compare and contrast two companies, one that is a financial...
Curated OER
#1 Air Module Scenario
Students are a small environmental consulting firm. This type of company is hired by companies and government agencies to do research into environmental issues and impacts. Students first task is that concerned parents related to their...