ReadWriteThink
Decoding the Dystopian Characteristics of Macintosh’s “1984” Commercial
Known as one of the most iconic advertisements of the 20th century, Macintosh's "1984" commercial has become more of a social statement. Present the ad to a new audience of viewers with a lesson focused on identifying dystopian...
ReadWriteThink
Critical Media Literacy: Commercial Advertising
Commercial advertising—we can't get away from it, but do we realize just how often we are being advertised to? With this lesson, scholars analyze mass media to identify how its techniques influence our daily lives. Learners browse...
Visa
The Influence of Advertising
Pupils become informed consumers and citizens with this lesson plan on the influence of advertising, identifying basic advertising techniques and discriminating between fact and claim in modern advertisements and commercials.
Curated OER
What Is the Influence?
Students investigate propaganda techniques. In this media awareness lesson, students watch instructor-selected commercial clips and use the provided propaganda handouts to identify the propaganda techniques used in each of them.
Curated OER
Are We under the Influence? A Second Look
Students explore propaganda techniques. In this media awareness lesson, students watch instructor-selected commercial clips and identify the propaganda techniques used in each of them using the provided propaganda handouts.
Curated OER
Are We under the Influence? A First Look
Students explore propaganda techniques. In this media awareness lesson, students watch instructor-selected commercial clips and identify the propaganda techniques used in each of them using the provided propaganda handouts.
Curated OER
Words That Sell
Explore words, definitions, their connotations and associations with brand names. Middle and high schoolers identify words used in commercials and determine their effect upon the consumer population. They explore how meanings are...
Curated OER
The Influence of Advertising
In this influence of advertising worksheet, students collect and analyze different forms of advertising. Students discuss misleading ads and prepare a commercial for a product.
Curated OER
Marketing to Teens: Introduction
An introductory lesson shows learners how pervasive and influential advertising is in our culture; particularly, how teenagers are actively targeted by advertisers. As teenagers, your learners already have all the information they need...
Smarter Balanced
The Internet
The Internet and how it has changed our lives is the focus of a series of activities that prepares learners for the performance task assessment on the influence of the Internet. Groups also brainstorm devices such as phone and cars that...
Curated OER
Propaganda Techniques
Learners identify five propaganda techniques used in advertisements, then write their own ads using propaganda techniques that influence others to buy their products. They videotape their commercials, and write about recognizing propaganda.
Curated OER
Adbusting: A Media Literacy Unit
Young scholars examine the ethical issues regarding the role of advertising in our society. They watch a series of ads, analyze the messages of the commercials, and in small groups create a counter-ad.
Curated OER
The Influence of Advertising
Students analyze advertisements and develop guidelines for viewing advertising. In this advertising lesson plan, students discuss print ads, TV commercials, and other examples of ads. Students survey their friends or relatives about...
D-Day Normandy 1944
D-Day Normandy 1944
No study of World War II would be complete without an in-depth examination of the events of June 6, 1944. Pascal Vuong's D-Day Normandy:1944, is the perfect vehicle to convey the sheer magnitude of the events that have been called...
Scholastic
Presenting Persuasively (Grades 9-12)
As a review of persuasive techniques, groups develop a one-sentence slogan designed to entice others to purchase a produce or adopt a point of view. The group then craft a storyboard for a commercial for their product.
Curated OER
News Journalism Across the Media: Introduction
Although students are aware of news as information that influences their perceptions of the world, they are often unaware of the various ways to present that information. Encourage them to investigate, discuss, analyze and make valuable...
Scholastic
Choose Your Words Wisely (Grades 9-12)
Words, words, words. The function of words in persuasive writing is the focus of a group activity that asks members to analyze how words advertisers use are designed to influence targeted audiences.
Curated OER
American Music Styles: European Roots and African Influences - Lesson 3
Learners describe some of the characteristics of country and blues music. They see how country music rose to a nationally known music style. They write a two-paragraph essay on what they think country music be like in the next 100 years.
Curated OER
Exploring Fish Anatomy and Commercial Fishing Gear
Students investigate commercial fishing by exploring the technical methods. In this environmental lesson, students identify the fish that are most commonly consumed by humans and trace their path from ocean to plate. Students...
Curated OER
Social Studies: Elections and Public Policy
Learners explore the methods employed by political parties to influence voters. By creating presentations, they illustrate how voters can critically interpret that information. Students compare and contrast the influence of various...
Curated OER
Whose Buffalo?
Seventh graders examine how the Plains Indians vied with white commercial buffalo hunters for the millions of Great Plains buffalo. They create an illustrated broadside supporting the interests of either the Indians or the commercial...
Curated OER
T.V. Smarts
Students research visual messages by completing a media quiz. In this television programming lesson, students identify the many programs and commercials which use sexual imagery to sell their program or product. Students discuss methods...
Curated OER
TV Talks, We Listen?
Learners recognize and analyze the link between advertisements and commercial programs as well as their influence on the audience. In this television and advertisement analysis lesson plan, students watch television to research the...
Scholastic
Persuasive Communication (Grades 9–12)
Before your students reached your morning class to learn about persuasive writing, they probably saw dozens of examples of persuasive communication in the form of advertisements. A short, introductory lesson plan inspires class members...