Lesson Plan
Curated OER

Marketing to Teens: Gotta Have It! Designer & Brand Names

For Teachers 8th - 11th
Advertisers want us to believe we would be accepted if we wore the right clothes or owned the right stuff. This assumption forms the heart of an exploration of the impact of advertising on teenagers. A safe classroom environment would...
Lesson Plan
Curated OER

How Do You Analyze a Corporation?

For Teachers 6th - 12th
Students find out how to use annual reports to analyze a corporation whose stock they may buy for the Global Stock Game. They read the investor information section, which provides detailed information about the company's products and...
Lesson Plan
Curated OER

Who Owns the World?

For Teachers 6th - 12th
Students discover how to turn firsthand knowledge of common products into a useful way of choosing stocks for the Global Stock Game. Once students find the parent company of a product, they can buy shares of stock of the larger company
Lesson Plan
Curated OER

Lesson 1 Who Owns the World?

For Teachers 7th - 12th
Students experience how to turn firsthand knowledge of common products into a useful way of choosing stocks for the Global Stock Game. They engage in a simulation of buying stocks.
Lesson Plan
Curated OER

Are You a Super Sign Speler or Speller?

For Teachers K - 6th
Why is spelling important? Develop your class' spelling skills. They examine examples of homonyms, heteronyms, and creative spelling. They also photograph misspellings in the real world in order to discover the importance of spelling...
Lesson Plan
Curated OER

Gems in the Market Today

For Teachers 7th - 12th
A gem of a instructional activity! Analyze what makes stones valuable and their aesthetic value. Young gemologists use the Internet to choose what stone they are interested in and then write an advertisement.
Worksheet
Curated OER

An Introduction to Modern Economics

For Students 10th - 12th
Practice reading comprehension with this informational economics worksheet. Learners read a 2-page explanation of the beginnings of modern economics and how it plays a role in society. This reading discusses natural, human and capital...
Lesson Plan
Media Education Lab

Understanding Viral Messages

For Teachers 9th - 12th Standards
Imagine advertising for a product but not being paid to do so. Welcome to the world of Viral Messaging. Class members first view a T-Mobile flash mob video that went viral and has been seen by over 14 million viewers. After analyzing the...
Lesson Planet Article
Curated OER

Taking Stock in the New York Stock Exchange

For Teachers Pre-K - 11th
Would your scholars enjoy an extra $100,000 of hypothetical cash? Have some fun with the stock market on this historical anniversary.
Lesson Plan
Curated OER

Media Babies

For Teachers 6th - 12th
What is a media baby? Discuss at what age children should be exposed to electronic media. After reading an article, they identify the types of media products for infants and toddlers. Learners will predict the effects of media on the...
Worksheet
Curated OER

Leisure and Tourism Research- High School

For Students 10th - 12th
In this leisure and tourism worksheet, students compile a list of the Blue Planet Aquarium's three main competitors and compare the number of yearly visitors to each attraction while comparing the attractions. They complete a post...
Lesson Plan
Curated OER

The Magic of Markets: How Trade Creates Wealth

For Teachers 9th - 12th
Students participate in a trade simulation game. Using this experience, they discover and investigate the conditions that encourage or discourage trade among individuals. They discuss the importance of free trade to increase a country's...
Lesson Plan
Curated OER

Stock Market Math

For Teachers 7th - 9th
Students select a company that they like and using technology, in teams, they prepare a class presentation about their company. The class have the option to buy stock or choose a competitor. Each team research a company and buy...
Lesson Plan
Texas Education Agency (TEA)

Analyzing the Sales Process

For Teachers 9th - 12th
Make the sale! Using the informational resource, scholars learn how to analyze the sales process to maximize profits. They design a poster depicting Maslow's Hierarchy of Needs, and then combine forces to create a PowerPoint presentation...
Activity
Scholastic

Identifying a Target Audience

For Teachers 6th - 9th Standards
How do advertisers try to speak to you? Learners review a variety of advertisements and identify how they attempt to reach a particular targeted audience, as well as consider what type of audiences they might belong to as young...
Unit Plan
Indiana Department of Education

Amusement of the Future

For Teachers 6th - 8th Standards
Take your class on the ride of their lives! Physical science scholars get an in-depth look at potential and kinetic energies in an amusement park-themed unit. Students research, design, and promote their own amusement parks,...
Lesson Plan
Institute for Humane Education

I've Been Branded!

For Teachers 6th - 12th
How many pairs of Nikes® or Apple® products are in the average American home? What makes someone buy one particular type of laundry detergent over another? Scholars grapple with these questions as they develop a list of brands they use...
Handout
Centers for Disease Control and Prevention

Youth Exposure to Advertising and E-Cigarette Use

For Teachers 6th - 12th Standards
Vaping is increasingly popular with young people. Small wonder given the marketing strategies used by the companies that produce E-cigarettes and vaping flavors like menthol, chocolate, and candy. Check out an infographic that identifies...
Lesson Plan
Curated OER

Stock Market Collapse

For Teachers 8th - 11th
Pupils examine causes of the Great Depression. In this Great Depression instructional activity, students visit learning centers in their classroom to understand how the Depression came to be. At each of the stations pupils investigate...
Lesson Plan
Curated OER

Will the Real Capitalism Please Stand Up?

For Teachers 9th - 12th
Students analyze descriptions from five different countries to determine which institutional components of capitalism are present and, if so, to what extent. They then place each on a continuum depending upon the number and strength of...
Lesson Plan
Curated OER

Sugar-Coating the Facts

For Teachers 6th - 12th
Learners explore the food industry's influence on American Student nutritional habits and analyze the nutrition charts found on food packaging. They design their own warning labels for foods targeted at Students.
Lesson Plan
Curated OER

If You Build It, They Will Come

For Teachers 11th - 12th
Students, in groups, develop a new sports team, design a multi-use stadium for the team, and promote a special event at the stadium.
Lesson Plan
Curated OER

Tiananmen Square

For Teachers 9th - 12th
Young scholars identify and explain the Tiananmen Square incident of June 1989. Studentsl compare what it is to be an American Citizen (Democracy) vs. Chinese Citizen (Communism). Young scholars identify and define various vocabulary...
Lesson Plan
Curated OER

And Now, A Word From Our Sponsor

For Teachers 6th - 12th
Students act as groups of event planners to invent large entertainment events, determine appropriate sponsorship categories for them, identify potential sponsors within those categories, and pitch their ideas to those companies.

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