Critically analyze advertising techniques, such as circular reasoning, bandwagon, testimonial, and repetition, with worksheets that effectively discuss and illustrate how the media aims to influence.

Criticism of news and entertainment journalism is at an all-time high. Help 21st-century learners develop the media literacy skills they need to become critical consumers with a three-lesson guide the looks at persuasive techniques used...

Young learners today are bombarded by media manipulation. Help them develop the skills they will need to become savvy 21st century media consumers with a unit on media literacy.

Events in recent years have underscored the importance of a free and independent press in a democracy. Young journalists engage in lessons about the function of journalism in a democratic society, practice the steps of Bok's Ethical...

Explore the newspaper as a unique entity with a detailed and extended unit. The unit requires learners to consider the newspaper's role in democracy, think about ethics, practice writing and interviewing, and examine advertising and news...

Fifty eye-catching pages contain six lessons about Roald Dahl's novel, Matilda. Each lesson has a theme and covers a different subject—literacy, social-emotional learning, science, and geography. Scholars analyze characters, examine...

The 1939 Oscar-winning Gone with the Wind, is the focus of an informational packet designed to be used with a viewing of the film. As part of their analysis, media students respond to a series of discussion points about the...

There's a lot content packed into the four lessons of this physical science unit on density. From salad dressing to the water cycle and hot air balloons, these lessons engage students in hands-on activities that explore real-world...

A 55-page unit examines the novel, The BFG, by Roald Dahl. Six lessons pay close attention to friendship, dreams, and believing themes while analyzing interesting characters, writing creative vocabulary, smilies, metaphors, an exciting...

Are e-marketing or traditional marketing promotions more effective in business? Scholars explore the topic as they discuss and debate e-commerce. To finish, they develop marketing plans to demonstrate learning. 

Take poetry off the page and put it into terms of movement, physical space and, finally, music with this series of three lessons from the Smithsonian Institution. This resource introduces students to two poetic forms that originated as...

Teenagers hear many messages about drugs from advertisements, their peers, their teachers, and their parents. But who is lying? What is the truth? A thorough, thoughtful unit takes a purposeful look at drug education, drug culture, and...

In order to make evidence-based claims, one must be able to draw explicit information from text. From here, learners take that information, analyze the text to develop a deeper understanding, and connect with the information in order to...

How can something be true even if it didn't happen? Invite your classes to investigate the truths found in the world of magical realism as they analyze short stories, poems, informational texts, video, and art from this genre.

Whether or not your school/state has adopted the Common Core standards, you will want to add this resource to your Of Mice and Men curriculum materials. The chapter-by-chapter activities ask readers to provide evidence from the novella...

Students complete a unit of activities for "The Tell-Tale Heart" by Edgar Allan Poe in part to analyze short stories, playwriting, and video production. In this Edgar Allan Poe lesson, students complete a 37 page packet of...

Many muralists throughout history have focused on using their art to represent aspects of their culture or community. After thoroughly researching several muralists, budding artists will create a larger than life mural that contains...

Where is a geneticist's favorite place to swim? A gene pool. Young geneticists complete hands-on activities, experiments, and real-world problem solving throughout the unit. With extra focus on dominant and recessive genes, Punnett...

As part of a study of the American Presidency, groups investigate five topics: Campaigns and Elections, Role and Responsibilities, Life in the White House, Assassination and Mourning, and Communicating the Presidency.

"First Appearance," Mark Twain's tale about overcoming stage fright, serves as a model of a personal narrative and gets young writers thinking about milestones in their own lives. After examining student models and considering the...

Students take home an Australian Teddy Bear home and draw pictures, photograph, write or verbalize stories of what the bear did at their home. They make a book that is sent to their partner class.

This fifth unit of a course on Art Appreciation looks at different forms of three-dimensional art. Students learn about sculpture and its history, government-funded art works, and controversy in art. They look at other types of 3-D...

A learning module asking students to analyze different types of texts, connect literature to events and experiences, use various writing skills, deconstruct media, practice grammar and vocabulary skills, and analyze point of view,...

Are you looking to learn the basics of web page design with Microsoft FrontPage 98? This fun and educational tutorial offers interactive activities and quizzes. The tutorial covers: introduction to FrontPage, creating your first website,...