Federal Trade Commission
Ad Targeting and Techniques
What techniques do advertisers use to reach a target audience? Pupils discover the answer with the second of four Admongo lesson plans. Scholars learn about the most common strategies advertisers use to convince people to buy something....
Federal Trade Commission
Ad Awareness
Movie theaters, shopping malls, television, the Internet ... no matter where people go, they are inundated with advertisements. Scholars discuss the topic of ad awareness using the first of four Admongo lessons about advertising. Pupils...
British Council
Advertisement Storyboard
Lessons about advertising slogans are GR-R-REAT! Using the resource, pupils engage in an interactive activity to match advertisement blurbs with their corresponding product names. Next, they discuss famous slogans and identify where to...
Newspaper Association of America
Celebrating Women’s History Month
Examine the lives of four women—Blanche Stuart Scott, Madeleine L'Engle, Margaret Evans Price, and Sybil Ludington—in a 23-page activity packet. Each profile comes with a set of vocabulary and reading comprehension questions. Further...
Skills Workshop
Rosa Louise Parks
One moment can define the rest of your life—and in the case of Rosa Parks and her famous decision in December 1955, it can define the trajectory of a nation. Elementary readers learn more about the life and message of Rosa Parks with an...
Penguin Books
Up Close: Ella Fitzgerald
A reading of Tanya Lee Stones' biography of Ella Fitzgerald lets middle schoolers get up close and personal with the First Lady of Jazz. Stone recounts details of Fitzgerald's life from her early days through her experiences as a teenage...
Newsela
Mexico: Art, Food and Culture
What can we pick up from the culture of others? Scholars learn much about people of Mexico by completing a close reading of articles about the country's culture. After completing the selection, readers carry out tasks, complete quizzes,...
Scholastic
Lesson 1: What Are Barriers?
Scholars discuss the concept of a barrier with a short passage on Jackie Robinson. The writing process begins with a paragraph and several other sentences about Robinson's unique traits that made breaking a barrier...
PBS
Hidden Messages in Spirituals
Slaves laboring in the cotton fields of the old South singing joyously may have convinced overseers that their workforce was happy and content, but in truth, these spirituals contained secret codes. After viewing a short video about...
Look! We're Learning!
Ella Fitzgerald Biography Mini-Unit
Before there was Beyonce, before there was Madonna, before there was Cher, there was Ella. Introduce Ella Fitzgerald, The First Lady of Jazz, with a reading comprehension exercise that presents a brief biography of her life and then asks...
Read Write Think
Book Report Alternative: Rewind the Plot!
Have you ever looked for a new way to teach an old concept? Scholars thinking about the rising action of a story in a whole new perspective. However, Book Report Alternative: Rewind the Plot! challenges readers and allows for much...
Mr. Nussbaum
Martin Luther King Reading Comprehension
Boost reading comprehension with an interactive website featuring an informational passage about Martin Luther King Jr. Scholars read, or listen to, several paragraphs detailing MLK's life in order to answer seven...
Ziptales
The Pied Piper of Hamelin: The Mystery of the Children of Hamelin
Which is more likely: 130 children followed a magical piper out of Hamelin and disappeared forever, or that they died of the plague? Or could they have escaped from Hamelin via a secret tunnel to Transylvania? Learners investigate...
Spreading Gratitude Rocks
Live and Learn and Pass It On
What are some of life's most tried-and-true lessons? Pupils listen to examples from the book Live and Learn and Pass It On by H. Jackson Brown, Jr. They write down their own life lessons to later compile in a class booklet. As...
NPR
Lesson Plan: Trolls—Just Like You and Me?
Not all trolls hide under bridges; some of them hide behind computer screens! Learners explore the causes and effects of people leaving mean comments online. After learning vocabulary, watching and discussing a video, and responding to...
Newseum
Putting the Consumer's Questions to Work
Who, what, when, where, why, and how are good questions to ask when evaluating a source. First, scholars find two sources of information relating to a chosen topic. Next, pupils complete a worksheet to gauge the source's credibility....
Newseum
Can I Trust the Creators?
It's easy to find information at the click of a mouse, but is it trustworthy? Pupils learn about the E.S.C.A.P.E. acronym for evaluating sources. Next, learners read a news story and evaluate its sources to determine credibility. Last,...
Newseum
E.S.C.A.P.E. Junk News
Fair, balanced, and reputable information? There's an acronym for that! Scholars learn the E.S.C.A.P.E. method for evaluating news sources. Then, pupils work in small groups to read and analyze a news story and discuss the activity to...
Newseum
Evidence: Do the Facts Hold Up?
Sometimes it's hard to escape bad information! Pupils learn the E.S.C.A.P.E. method for evaluating news sources and complete a worksheet to assess a news article using their new skills.
Louisiana Department of Education
Out of the Dust
The Grapes of Wrath may be the most famous novel set during the Dust Bowl, but what other stories cover the same time? The unit focuses on the Karen Hesse novel Out of the Dust. Learners keep a timeline of the Dust Bowl, maintain a...
Mr. Nussbaum
Battle of Fort Sumter
Fort Sumter, the site of the Civil War's first battle, taught the Union and the Confederacy an important lesson: they would both need to take stronger steps than anticipated if they wanted to win the war. History pupils read about the...
Teaching Ideas
The Victorians Pack
What was life like during the Victorian era? Images of crowded factories and lavish palaces may come to mind—and both would be accurate. Learn more about Britain during the 64-year reign of Queen Victoria with a series of informational...
Washoe County School District
Eyewitness to the Holocaust
Scholars investigate the Holocaust through the eyes of an Auschwitz survivor. They analyze and research a firsthand account of events inside the gas chambers moments before hundreds died. Using Holocaust Reading Passages and...
Newspaper Association of America
Citizens Together: You and Your Newspaper
Not all news in a newspaper comes in the form of a traditional article; photographs, charts, and even editorial cartoons help spread important information, too. A civics-based unit describes the parts of the newspaper as tools for...