Franklin D. Roosevelt Presidential Library & Museum
The Power of Propaganda in Shaping Civic Actions and Understanding
Propaganda posters are powerful. Using images from The Art of War: American Poster Art 1941-1945 exhibit, young historians analyze the symbols, images, colors, and text used to rally support for World War II. Through seven activities,...
Newseum
Explore the Information Universe
Distinguishing among different types of content when conducting online searches can be a challenge. An informative resource helps researchers identify different types of content, from fact-based reports to ads, from propaganda to satire....
Newseum
Propaganda Through History: Analyzing Historical Sources
Working in teams, pairs, or individually, scholars select one resource from a gallery of historical sources and consider which examples might be considered propaganda, the techniques used to persuade audiences, and evaluate how the...
News Literacy Project
News Goggles: Ad or News?
Ever seen the labels "sponsored content," "native advertising," "advertorial," "paid post," "#ad," or "#sponsored?" If so, then you are looking at advertisements that are designed to appear as news stories. Learn how to tell the...
Texas Education Agency (TEA)
Advertising, Special Events and Promotion
What a bargain! Scholars learn how to increase business profits with special events and promotions. Using what they learned, pupils create a special event for their school and give an oral presentation to explain their promotional...
Crabtree Publishing
Why Does Media Literacy Matter?
Criticism of news and entertainment journalism is at an all-time high. Help 21st-century learners develop the media literacy skills they need to become critical consumers with a three-lesson guide the looks at persuasive techniques used...
Teaching Tolerance
Advertising on the Internet
Believe it or not, everyone plays a role in Internet advertising. Scholars explore the topic with a podcast about Internet advertising and personal identity. Next, partners plan and produce their own public service announcements to...
Nemours KidsHealth
Alcohol: Grades 9-12
Two activities ask high schoolers to consider the role of alcohol culture in their lives. First, groups analyze the types of appeals used in newspaper ads for alcoholic drinks and compare those images with what they have observed....
C-SPAN
What Makes a Good Campaign Ad?- Advertisement Analysis
In the time of a hotly contested presidential election, campaign ads are almost ubiquitous—but what makes them good? Using ads from the 2018 midterm elections, learners consider the various strategies candidates use to get the vote....
C-SPAN
Evaluating Historical Presidential Campaign Ads
Political ads flood the airwaves each election cycle. An activity including more than a dozen political ads from iconic presidential campaigns helps learners unpack how the sausage gets made during election "silly season." Using the...
EngageNY
Performance Task: Celebration
Think about it. Scholars take a few minutes to reflect on the unit. They reflect on the essays they wrote for Pygmalion, and then create book reviews for their independent reading text.
EngageNY
Performance Task: Create a Counter Ad
Do a 360. After completing their ad analyses, scholars now begin working on their counter ads. Once again, they use the model performance task for reference and guidance. When finished, pupils talk with one another about their work.
EngageNY
Performance Task: Write Ad Analysis
It's final. Scholars work on their final drafts of their ad analyses. They use the model sample Samsung Appliances for reference. After completing the task, learners turn and talk with one another about the decisions they made in their...
EngageNY
Planning the Performance Task
Class members work in pairs and use an Ad Analysis planning guide to begin planning their final tasks. After sharing ideas with their partners, learners begin working on their final products.
Teaching Tolerance
Listen Up! PSA for Change
Challenge scholars to speak up about a topic by creating a public service announcement or social media blitz about an issue they feel passionate about. Have them research their issues, then decide the best way to take their messages to...
Pittsburgh Ballet Theatre
Peter Pan: Teacher Resource Guide
What are some of the pros and cons of staying young forever? With the Peter Pan resource, learners discover the magical world of Neverland. Scholars create advertisements that promote eternal youth, and then write persuasive pitches for...
Tumblehome
Resisting Scientific Misinformation
How do scholars determine if a scientific claim is true? Learners investigate scientific misinformation by watching video clips and reading false advertising claims. They engage in discussion in both class and small group settings to...
College Board
2013 AP® Microeconomics Free-Response Questions
People often set off fireworks to celebrate. What is the cost of the annoyance of their neighbors? Economics help answer that question! Learners consider this problem, along with prompts on price and competition, using College Board...
Federal Trade Commission
A Smarter Consumer
How can understanding advertisements make people better consumers? With the fourth and final instructional activity from the Admongo series on advertising, scholars reflect on some of the questions they may ask about an ad before making...
Federal Trade Commission
Ad Creation
How would someone market a new cereal to space aliens? Using the third lesson from a four-part Admongo series on advertising, pupils learn about persuasive techniques companies use to convince consumers to purchase their products. As a...
Federal Trade Commission
Ad Targeting and Techniques
What techniques do advertisers use to reach a target audience? Pupils discover the answer with the second of four Admongo lesson plans. Scholars learn about the most common strategies advertisers use to convince people to buy something....
Federal Trade Commission
Ad Awareness
Movie theaters, shopping malls, television, the Internet ... no matter where people go, they are inundated with advertisements. Scholars discuss the topic of ad awareness using the first of four Admongo lessons about advertising. Pupils...
Federal Trade Commission
Admongo Game
Commercials, billboards, magazines ... advertisements are everywhere! Who is responsible for them, and what is their purpose? Players create avatars and progress through a game, earning points by passing levels and solving challenges....
British Council
Advertisement Storyboard
Lessons about advertising slogans are GR-R-REAT! Using the resource, pupils engage in an interactive activity to match advertisement blurbs with their corresponding product names. Next, they discuss famous slogans and identify where to...