Critically analyze advertising techniques, such as circular reasoning, bandwagon, testimonial, and repetition, with worksheets that effectively discuss and illustrate how the media aims to influence.

Big news isn't necessarily newsworthy everywhere! How do journalists decide what to cover with so much happening around them? A instructional activity on media literacy examines the factors that affect the media's choice of stories to...

Take a close look at a number of newspapers with collection of lessons and activities. Using a poster (which can be found under the materials tab), learners examine the hard copy of a local newspaper. This leads into an exploration of...

All sources are pretty much the same, right? If this is how your class views the sources they use for writing or research projects, present them with a media literacy lesson on smart source evaluation. Groups examine several articles,...

Explore the newspaper as a unique entity with a detailed and extended unit. The unit requires learners to consider the newspaper's role in democracy, think about ethics, practice writing and interviewing, and examine advertising and news...

Reporting the news is easy, right? Think again! Show young scholars the difficult choices journalists make every day through a lesson that includes reading, writing, and discussion elements. Individuals compare the language and sources...

Young people are the future voices of the country. In order to be knowledgeable about local and federal elections, future voters must first become aware. Bring an informative lesson plan to your social studies class, in which middle...

How do authors play to people's moods? After briefly reviewing mood using a Conditional and Subjunctive Mood handout, learners practice identifying conditional and subjunctive sentences in the Montgomery Bus Boycott speech before reading...

Reading the news is fun, and that's a fact! With the lesson plan, scholars differentiate between fact and opinion as they read editorial articles. They complete a worksheet to analyze the information before writing their own editorials...

American women have been working toward equal rights since the ink dried on the Declaration of Independence. Focused on the words and actions of Sojourner Truth, Shirley Chisholm, and Venus Williams, a language arts lesson takes eighth...

Statistics can be manipulated to say what you want them to say. Teach your classes to be wise consumers and sort through the bias in those reports. Young statisticians study different statistical reports and analyze them for...

Students love the opportunity of going to the library to jump into that one comfy chair in the whole room with a book, or be a lucky one to get to the computers before anyone else. But knowing how to locate books and other reference...

Pupils become informed consumers and citizens with this lesson on the influence of advertising, identifying basic advertising techniques and discriminating between fact and claim in modern advertisements and commercials.

A lesson challenges scholars to analyze editorial cartoons created by Fred Seibel, illustrator for the Times-Dispatch, during the Massive Resistance. A class discussion looking at today's editorial pages and Jim Crow Laws leads the...

Here is a set of advertising lessons, explore language, techniques, representation, and target audiences. Discuss the impact ads have on our daily lives. What do we see and how do they make us feel? Observe ads from around the...

[Accessible by TX Educators. Free Registration/Login Required] When people talk about media literacy, they are talking about learning to understand what these messages really mean. This lesson will help you take a closer look at a few...

Learn about the rise of yellow journalism and the fine if occasionally wavering line between sensationalism and fake news in this series of videos from the American Masters film Joseph Pulitzer: Voice of the People. Learn about the...

This lesson, based on the animated story "The Worm Turns" from the PBS KIDS series MOLLY OF DENALI, helps children use several types of informational texts to gather facts. In the video, Molly and her friends are frightened after hearing...

In previous decades, most news with global reach came from several major newspapers and networks with the resources to gather information directly. The speed with which information spreads now, however, has created the ideal conditions...

A learning module that begins with the poem "Learning to Read" by Francis Ellen Watkins Harper, accompanied by guided reading questions, assessment questions, and discussion questions. The text can be printed as a PDF or assigned online...

Newspapers in Education and the Association of American Editorial Cartoonists developed this worksheet as a classroom handout to aid lessons in dissecting the visual and verbal messages of political cartoons.