This plan centers around the article "How Advertisers Persuade," although it is not included in the lesson itself. Get your class thinking about advertising, appeals, and techniques that companies use to get their products from the shelf...

Teens and pre-teens are a prime target for advertisers, so how are they doing it? An interactive lesson highlights the strategies used by advertisers, such as visual imagery and verbal clues. Then, a short writing assignment puts those...

Before your learners reached your morning class to learn about persuasive writing, they probably saw dozens of examples of persuasive communication in the form of advertisements. A short, introductory lesson inspires class members to...

How do advertisers try to speak to you? Learners review a variety of advertisements and identify how they attempt to reach a particular targeted audience, as well as consider what type of audiences they might belong to as young...

Develop critical thinkers and awareness of the media's techniques. Impressionable minds analyze advertisements they see all around them in this potentially 3-week long unit of five complete lesson plans. Extended discussions, outside...

In this ESL reading job advertisements worksheet, students read extracts from job advertisements and fill in the blanks using given words.  Students then match each extract to a sentence.

In this ESL worksheet, students read 10 extracts from job advertisements. Students complete the gaps by writing in the words then each extract to a sentence.

Foreign language learners decipher the meanings of classified ads in the target language. They investigate a large collage created by the teacher of foreign language advertisements and discuss the content with classmates.  Then...

An introductory lesson plan shows learners how pervasive and influential advertising is in our culture; particularly, how teenagers are actively targeted by advertisers. As teenagers, your students already have all the information they...

In this advertisements worksheet, 4th graders analyze and evaluate several advertisements for caring for cats and then design a poster that advertises the importance of a balanced diet for puppies and dogs.

Students analyze advertisements. In this advertising lesson, students share their favorite print advertisements and commercials and explain why they like them. Students view more print or television advertisements aimed at children and...

In this working with a partner instructional activity, students observe four job advertisements from a newspaper with missing parts in each ad and communicate verbally to discover the missing sections, and fill in the blanks. Students...

What techniques do advertisers use to reach a target audience? Pupils discover the answer with the second of four Admongo lesson plans. Scholars learn about the most common strategies advertisers use to convince people to buy something....

Ever wonder if that miracle product in the commercial is really a miracle? Chances are, the only miraculous part is how many people the advertisers are able to convince to buy it! Class members look over short descriptions of techniques...

Movie theaters, shopping malls, television, the Internet ... no matter where people go, they are inundated with advertisements. Scholars discuss the topic of ad awareness using the first of four Admongo lessons about advertising. Pupils...

Words, words, words. The function of words in persuasive writing is the focus of a group activity that asks members to analyze how words advertisers use are designed to influence targeted audiences.

Pupils become informed consumers and citizens with this lesson on the influence of advertising, identifying basic advertising techniques and discriminating between fact and claim in modern advertisements and commercials.

During Christmas time, use common carols and Tchaikovsky's Nutcracker music as the basis for writing advertisements. Learners can work in teams or individually as they listen to songs via the links provided. A "Christmas Music Comparison...

Analyze advertising techniques in order to pinpoint persuasive strategies that writers use. These same techniques are then examined in persuasive speeches. You will have to find your own advertisements, but speeches are included. Finish...

What makes you want to buy that new car? Or vote for that popular politician? Study the persuasive techniques commonly found in advertisements or argumentative writing, including repetition, exaggeration, and fact vs. opinion.

Lessons about advertising slogans are GR-R-REAT! Using the resource, pupils engage in an interactive activity to match advertisement blurbs with their corresponding product names. Next, they discuss famous slogans and identify where to...

In this language arts and social studies instructional activity, students examine 10 words and phrases commonly used in job advertisements. Students choose the correct word or words to complete 10 job advertisements. Students then match...

In this language arts worksheet, students examine 10 words in a word bank which pertain to job applications and placement. Students complete 10 job advertisements, supplying the missing word in each. Students then match 10 sentences to...

In this ESL worksheet, students fill in the missing words in job advertisements with choices from a word bank. Vocabulary is standard for those in the UK.