Roy Rosenzweig Center for History and New Media
Analyzing Political Campaign Commercials
Imagine a lesson that models for learners how to separate facts from opinions. How to detect bias. How to evaluate a source of information. How to identify propaganda. Although designed for middle schoolers, the activities in this packet...
ReadWriteThink
Decoding the Dystopian Characteristics of Macintosh’s “1984” Commercial
Known as one of the most iconic advertisements of the 20th century, Macintosh's "1984" commercial has become more of a social statement. Present the ad to a new audience of viewers with a lesson focused on identifying dystopian...
Curated OER
Commercials...What Are They Saying?
Students identify how culture and experiences influence people's perceptions of places and regions. They list and apply the generalizations pulled from these observations.
ReadWriteThink
Critical Media Literacy: Commercial Advertising
Commercial advertising—we can't get away from it, but do we realize just how often we are being advertised to? With this lesson, scholars analyze mass media to identify how its techniques influence our daily lives. Learners browse...
Visa
The Influence of Advertising
Pupils become informed consumers and citizens with this lesson plan on the influence of advertising, identifying basic advertising techniques and discriminating between fact and claim in modern advertisements and commercials.
Curated OER
Those Convincing Commercials
Second graders study commercials and determine which cereal they feel is the most nutritious.
Curated OER
What Is the Influence?
Students investigate propaganda techniques. In this media awareness lesson, students watch instructor-selected commercial clips and use the provided propaganda handouts to identify the propaganda techniques used in each of them.
Curated OER
Are We under the Influence? A Second Look
Students explore propaganda techniques. In this media awareness lesson, students watch instructor-selected commercial clips and identify the propaganda techniques used in each of them using the provided propaganda handouts.
Curated OER
Are We under the Influence? A First Look
Students explore propaganda techniques. In this media awareness lesson, students watch instructor-selected commercial clips and identify the propaganda techniques used in each of them using the provided propaganda handouts.
Curated OER
Words That Sell
Explore words, definitions, their connotations and associations with brand names. Middle and high schoolers identify words used in commercials and determine their effect upon the consumer population. They explore how meanings are...
Curated OER
Influence of Beauty, The Beauty of Influence
Tenth graders explore the influence of art on modern societies. Through the internet, they assess paintings of advertisements for commercial products and social-political beliefs. Using spreadsheet software, the class compares and...
Curated OER
Marketing to Teens: Introduction
An introductory lesson shows learners how pervasive and influential advertising is in our culture; particularly, how teenagers are actively targeted by advertisers. As teenagers, your learners already have all the information they need...
Missouri Department of Elementary
Dealing with Peer Influence: What Are Bullying and Harassment?
Scholars examine examples of peer pressure and discuss how specific actions negatively affect one's well-being. Learners gather in small groups to write two scenarios in which peer pressure is used. They reference the STAR method in how...
Curated OER
Propaganda Techniques
Learners identify five propaganda techniques used in advertisements, then write their own ads using propaganda techniques that influence others to buy their products. They videotape their commercials, and write about recognizing propaganda.
Curated OER
Adbusting: A Media Literacy Unit
Young scholars examine the ethical issues regarding the role of advertising in our society. They watch a series of ads, analyze the messages of the commercials, and in small groups create a counter-ad.
Curated OER
The Influence of Advertising
Students analyze advertisements and develop guidelines for viewing advertising. In this advertising lesson plan, students discuss print ads, TV commercials, and other examples of ads. Students survey their friends or relatives about...
Curated OER
“Leading Doctors Say…”
Seventh graders analyze how media and celebrities influence consumers. In this social studies lesson, 7th graders view different commercials and discuss their advertising techniques. They explain why celebrities are often used to give...
University of Wisconsin
Analyzing Presidential Campaign Propaganda
Campaign propaganda has evolved from 1952 through the presidential election of 2008. A social studies activity prompts class members to analyze the devices used in ads and political cartoons, noting strategies they believe would work to...
Scholastic
Presenting Persuasively (Grades 9-12)
As a review of persuasive techniques, groups develop a one-sentence slogan designed to entice others to purchase a produce or adopt a point of view. The group then craft a storyboard for a commercial for their product.
Museum of the Moving Image
Developing Critical Analysis
To gain an understanding of how images and sounds are used to influence viewers, class members analyze these features in Presidential campaign commercials from 1952-2012.
Museum of the Moving Image
Understanding the Language of Political Ads
The verbal techniques and emotional appeals contained in the language used in political ads plays a vital role in creating the impact of the ad. As class members continue their study of Presidential campaign commercials from 1952–2012,...
Bully Free Systems
Bully Free Lesson Plans—10th Grade
Two lessons, "What Does Cyber Bullying Look Like?" and "Factors Influencing My Reporting the Bullying of Others," serve as examples of the 12 included in a Bully Free curriculum. Each plan includes discussion questions, an activity,...
Curated OER
News Journalism Across the Media: Introduction
Although students are aware of news as information that influences their perceptions of the world, they are often unaware of the various ways to present that information. Encourage them to investigate, discuss, analyze and make valuable...
Scholastic
Choose Your Words Wisely (Grades 9-12)
Words, words, words. The function of words in persuasive writing is the focus of a group activity that asks members to analyze how words advertisers use are designed to influence targeted audiences.