Museum of the Moving Image
What Makes an Effective Ad?
As an introduction to a series of related resources that examine political advertising and commercials from 1952-2012, class members use the provided rubric to analyze and rate the effectiveness of the emotion, persuasion, factual...
Curated OER
Campaign Ad Critique
Students analyze current campaign TV ads and literature. They identify the ad by "type." They learn to look beyond the ad to understand its intended purposes and its real content.
C-SPAN
Evaluating Historical Presidential Campaign Ads
Political ads flood the airwaves each election cycle. An activity including more than a dozen political ads from iconic presidential campaigns helps learners unpack how the sausage gets made during election "silly season." Using the...
Museum of the Moving Image
Political Ads in Historical Context
Campaign ads target both timely issues and general themes. Presidential campaign ads from 1952 and 1988 provide class members an opportunity to compare how the topics ads choose to address can dramatically influence election outcomes.
Museum of the Moving Image
Playing on Emotions: Focus on Political Ads Featuring Children
Political ads are designed to play on viewers' emotions. The focus of this resource is on ads that feature children, either to establish the candidate as family friendly, or to create fear for children in the minds of viewers. Groups...
Museum of the Moving Image
Understanding the Language of Political Ads
The verbal techniques and emotional appeals contained in the language used in political ads plays a vital role in creating the impact of the ad. As class members continue their study of Presidential campaign commercials from 1952–2012,...
Mikva Challenge
Deconstructing Campaign Messages and Perceptions
Target audience, covert message, explicit and implicit appeals. As part of an investigation of rhetorical devices used in campaign ads, class members examine and deconstruct the appeals in logos from the 2008 election. They then use the...
University of Wisconsin
Analyzing Presidential Campaign Propaganda
Campaign propaganda has evolved from 1952 through the presidential election of 2008. A social studies activity prompts class members to analyze the devices used in ads and political cartoons, noting strategies they believe would work to...
Roy Rosenzweig Center for History and New Media
Analyzing Political Campaign Commercials
Imagine a activity that models for learners how to separate facts from opinions. How to detect bias. How to evaluate a source of information. How to identify propaganda. Although designed for middle schoolers, the activities in this...
C-SPAN
What Makes a Good Campaign Ad?- Advertisement Analysis
In the time of a hotly contested presidential election, campaign ads are almost ubiquitous—but what makes them good? Using ads from the 2018 midterm elections, learners consider the various strategies candidates use to get the vote....
Museum of the Moving Image
AdMaker, Nixon vs. Humphrey, “Convention” (1968)
After viewing the infamous 1968 Presidential campaign ad, "Convention," groups use AdMaker to create their own 30 second ad that features Richard Nixon rather than Hubert Humphrey.
Generation Nation
Propaganda
How does propaganda influence our vote? Through grand conversation, scholars gain information about what is and how to identify the different ways propaganda is used in a presidential election. Using their new-found knowledge, citizens...
Curated OER
Case Study of a Campaign
Learners read a case study of one campaign to discover how political campaigns addresses the needs of the voters. In groups, they answer questions related to the case and discuss how the commercials affect society as a whole. They use...
Museum of the Moving Image
Evaluating Information: Focus on the 2008 Election
Just how true is the information contained in political ads? Determining the veracity of campaign ads from the 2008 presidential race is the focus of a instructional activity that introduces class members to several fact-checking resources.
School Improvement in Maryland
Evaluating Political Advertisements
How do interest groups try to influence elections? As part of their study of the election process, groups view 30-second advertisements produced by advocacy groups and use the provided worksheet to evaluate these ads. They then craft...
Museum of the Moving Image
AdMaker, Obama vs. McCain, “Fundamentals” (2008)
Truth is often left on the cutting room floor when political ads are produced. After viewing the 2012 backfire ad, "Fundamentals" that takes John McCain's comments on the US economy out of context, class groups edit the audio and video...
Museum of the Moving Image
Developing Critical Analysis
To gain an understanding of how images and sounds are used to influence viewers, class members analyze these features in Presidential campaign commercials from 1952-2012.
Encyclopedia Britannica
Campaign Photo Analysis
It's the art of the image! As part of a study of the 2020 Presidential race, groups analyze an image of a candidate, first from an objective point of view and then subjectively. They then prepare a presentation detailing what they...
Carolina K-12
Propaganda, Spin and Soundbite Politics
It's all about the spin! In an introduction to propaganda techniques and soundbite politics, scholars first learn about common propaganda techniques before seeing them in action in the context of the 2016 election cycle. Activities...
Curated OER
The Ad Campaign
Students explore how political candidates use mass media to deliver their messages to voters. Focusing on specific issues in the upcoming election, students create television commercials representing different parties' views.
C-SPAN
Campaign Endorsement Project
So many politicians, so many endorsements! Learn to differentiate between facts as well as the process of endorsements with an informative resource. Class members watch current endorsement videos, research candidates from three different...
PBS
Stories of Painkiller Addiction: Prescription Drug Abuse Awareness Campaign
The I-STOP law was designed to regulate the distribution and tracking of prescription drugs. After reading an article about its signing and implementation, middle and high schoolers work together to come up with their own ideas for an...
Media Education Lab
Understanding Viral Messages
Imagine advertising for a product but not being paid to do so. Welcome to the world of Viral Messaging. Class members first view a T-Mobile flash mob video that went viral and has been seen by over 14 million viewers. After analyzing the...
Curated OER
Fighting The Horse Race: Creating Ads Which Explore 2008 Presidential Candidates & Issues
What is advertising? What role does it plan in an election? Middle and high schoolers discuss advertising and its purpose by sifting through different magazines and discussing the products they find. Then they relate advertisements to...